PIPELINE: VP, Head of Performance Marketing (East Coast, EST)

AI-Driven | Global Stage | Software Powerhouse

Location: East Coast (EST-based candidates only)

Comp: $320K–$350K base + Bonus + Equity

Team Size: 2,000+ FTEs globally

Reporting To: CMO (with direct CEO access)

Industry: Enterprise Digital Experience | Software Development | AI-Powered Martech

Who’s being featured at TEDNext 2025?

We’ll give you a hint: It’s the future Head of Performance Marketing for this global growth rocket.

This is not your average marketing leadership role.

We’re pipelining a creative powerhouse, data-obsessed, AI-native performance marketing executive to join one of the most exciting software firms in the digital experience space.

Following 130% growth in 2024, a HEAT score approaching triple digits, and strategic partnerships with global giants like Salesforce and SAP, we’re building a future-facing Performance Marketing engine—and this role sits at the center of that momentum.

What You’ll Do

Serve as the global face of performance marketing, driving campaigns that deliver impact across every stage of the funnel.
Collaborate with Sales, Product, and Engineering to activate AI-first campaigns with real business outcomes.
Own paid media, SEM, growth strategy, ABM, conversion, and pipeline performance.
Lead and inspire a high-performing team while still getting your hands dirty when needed—this is a player/coach role.
Create and test new acquisition channels, iterate fast, and scale what works globally.
Translate performance into board-ready metrics with access to CMO and CEO.

What You Bring

15+ years in performance marketing for global B2B software development firms.
Experience scaling performance marketing inside a 2K–5K FTE firm—you’ve felt the heat and delivered measurable growth.
A builder’s mindset: You ideate. You test. You optimize. You grow.
Proven ability to lead teams, set KPIs, drive CAC/LTV improvements, and build out AI-powered marketing workflows.
You’re front-facing, curious, energized, and endlessly creative.
Must be East Coast (EST) based — not overseas, not PST.

Why This Role

Newly created, center-stage position with real ownership.
Visible, vocal, high-impact: You’ll be known across the industry.
Work hand-in-hand with an invigorated CMO and visionary CEO.
Join a rocket ship on its way to becoming the category-defining platform in the enterprise digital experience space.

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Qualifications

15+ years in performance marketing for global B2B software development firms
Experience scaling performance marketing inside a 2K–5K FTE firm—you’ve felt the heat and delivered measurable growth
A builder’s mindset: You ideate
Proven ability to lead teams, set KPIs, drive CAC/LTV improvements, and build out AI-powered marketing workflows
You’re front-facing, curious, energized, and endlessly creative
Must be East Coast (EST) based — not overseas, not PST
Visible, vocal, high-impact: You’ll be known across the industry
Work hand-in-hand with an invigorated CMO and visionary CEO

Benefits

Comp: $320K–$350K base + Bonus + Equity

Responsibilities

Reporting To: CMO (with direct CEO access)
Serve as the global face of performance marketing, driving campaigns that deliver impact across every stage of the funnel
Collaborate with Sales, Product, and Engineering to activate AI-first campaigns with real business outcomes
Own paid media, SEM, growth strategy, ABM, conversion, and pipeline performance
Lead and inspire a high-performing team while still getting your hands dirty when needed—this is a player/coach role
Create and test new acquisition channels, iterate fast, and scale what works globally
Translate performance into board-ready metrics with access to CMO and CEO
You optimize
You grow

PIPELINE – VP-to-SVP, Head of Performance Marketing (East Coast, EST)

Job Type