We believe that great healthcare is an essential safeguard of human dignity.

At Laborie, we know the work we do matters – it’s what fuels our motivation and contributes to our success. If you’re ready to make a positive impact in the lives of patients across the globe, we’d like to meet you.

We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We’re not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.

Who We’re Looking For

The Digital Marketing Specialist will play a key role in driving awareness, engagement, and lead generation for Laborie’s products, services, and events. This role is responsible for executing and optimizing digital marketing initiatives across email and web.

We’re looking for someone who is a strategic thinker and hands-on executor who thrives in a collaborative environment and is passionate about delivering measurable results. Your ability to build relationships, work cross-functionally, and demonstrate resilience and positivity when faced with shifting priorities will be essential in this role.

About the Role

The Digital Marketing Specialist will create compelling content and track and analyze digital marketing campaigns to raise brand awareness and generate leads. Responsibilities will include:

Digital Marketing Responsibilities

Develop and execute email campaigns that support lead generation, product launches, and event promotion, such as educational webinars and live courses.
Collaborate with cross-functional teams to plan, implement, and optimize multi-channel digital campaigns to increase brand visibility and website traffic. Ensure campaigns are aligned with business objectives and brand standards.
Manage Laborie’s websites, including front end maintenance and development with timely updates, SEO optimization, and user experience enhancements.
Use marketing automation tools (e.g., HubSpot) by creating workflows, landing pages, dashboards and managing administrative functions to enable team success.

General Responsibilities

Write, edit, and proofread compelling copy for promotional materials in digital campaigns.
Manage marketing processes and procedures for consistency and standardization, including GDPR regulations for data privacy and regulatory, clinical, and legal compliance.
Manage administrative functions and provide training on key digital marketing platforms to educate and empower team members.
Maintain consistency in tone, messaging, and branding across digital channels.
Stay updated on digital trends and emerging technologies.

Minimum Qualifications

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
5–7 years of experience in digital marketing, with a strong focus on email marketing and website management.
Proficiency with tools such as Microsoft Suite, Canva, Asana, WordPress, and HubSpot Marketing Hub.
Strong organizational skills with the ability to manage multiple projects, meet deadlines, and stay within budget.
Excellent communication and relationship-building skills; able to collaborate effectively across teams and functions.
Self-starter with a keen eye for detail and a passion for continuous improvement.

Preferred Qualifications

Experience in regulated life sciences or medical device technology industry is a plus
Experience with HubSpot Sales Hub is desirable
Working at a multi-national, matrixed organization is beneficial

Why Laborie

Our Mission every day is to operate as a world-class specialist medical company making and advancing technologies that preserve and restore human dignity. We do that today by helping people with pelvic and gastrointestinal conditions live normal lives, and by helping mothers and babies have safe deliveries.

Paid time off and paid volunteer time
Medical, Dental, Vision and Flexible Spending Account
Health Savings Account with Company Funded Contributions
401k Retirement Plan with Company Match
Parental Leave and Adoption Services
Health and Wellness Programs and Events

We are interested in a qualified candidate who is eligible to work in the United States. However, we will not be sponsoring work visas for this position, at this time.

Laborie provides equal employment opportunities and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation, or any characteristic protected under applicable law. Laborie is committed to providing access and reasonable accommodation in our services, activities, education, and employment for individuals with disabilities.

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Digital Marketing Specialist

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