Are you a growth-minded leader who thrives in a business-minded environment, loves creating systems, and brings a positive, team-oriented energy to everything you do? Do you believe that growth is the #1 metric that defines your success, and you’re driven to make a real impact?

If that sounds like you, you might be the right human we’re looking for. Skills can be taught, but we hire character first. Our ideal team member is fun, a team player, full of integrity, positive, and a driver. We want someone who takes initiative, brings high energy to the team, and doesn’t wait to be told what to do.

This is a leadership position charged with growing our agent count and expanding our market presence through strategic marketing, systems implementation, dynamic content creation, and boots-on-the-ground agent support. You’ll help us drive our mission and be a main point of contact for the Wilmington office, often working from the front desk and embracing the face-to-face component of this role.

Compensation & Benefits

Salary Range: $55,000-$60,000 (based on experience)
Bonus potential based on performance (additional bonuses for recruiting appointments HELD by TL/CEO!)
Paid vacation and personal time
Opportunities for growth and leadership
A dynamic, collaborative brokerage environment

This is a full-time, in-office position in Wilmington, DE. Candidates must be local to be considered.

Compensation

$55,000 - $60,000 based on experience

Responsibilities

Growth, Marketing & Branding

This is a hands-on role; we’re looking for someone who has worn multiple hats and thrives in an environment where strategy, implementation, and analysis are all part of the job.

Own and manage the execution of the brokerage’s overall marketing strategy:

Social media campaigns and marketing.
Video content and marketing.
Education calendar and promotional invites.
Career nights for new agents.
Create and post listing marketing materials (open houses, new listings, closings, etc.) for agents.
Maintain and grow our online presence (website and internal intranet); drive SEO strategy.
Ensure brand consistency across print, digital, and in-person channels.

Implement and refine marketing funnels and campaigns that generate new agent leads:

Newsletter marketing.
Marketing email and text follow-ups for the Team Leader/CEO.
Assist in setting appointments with the Team Leader/CEO for marketing efforts.

Support annual internal agent retention campaigns, including:

Celebrating agent capping, birthdays, and anniversaries
Creating “Powerful Moments” to deepen agent engagement
Plan and execute client appreciation events, including setup and teardown.
Create and manage job postings for agent recruitment. Funnel qualified candidates to leadership. Support recruiting strategy through follow-ups, coordination, and pipeline management.
Takes initiative and thrives in a business-minded environment — doesn’t wait to be told what to do.
Organize agent thank-you gifts, condolences, and life-event recognitions.

Agent Services & Operations

Serve as a main point of contact in the Wilmington location, working frequently at the front desk.
Guide agents through onboarding, training, and offboarding.
Develop training materials and video guides.
Help agents use brokerage systems and tools effectively.
Manage CRM functions and recruiting tools (Command MC).
Coordinate office vendor programs.

Business Support & Leadership

Lead and develop an administrative support team (if applicable).
Collaborate with leadership to improve systems and support the Team Leader/CEO.
Ensure high-level responsiveness and service to agents and clients.
Monitor and report on marketing and service performance metrics.
Help scale operations to support brokerage growth.

Qualifications

Bachelor’s degree preferred.
3-5 years of experience in marketing or agent services (real estate preferred).
Familiarity with CRMs and real estate tools like KW Command, Canva, Google Suite, etc.
Strong marketing/design abilities — Canva, SEO, social media, print/digital.
Highly organized and able to manage multiple projects and timelines.
Self-motivated, resourceful, proactive, and accountable.
Positive and calm under pressure.
Tech-savvy and adaptable.
Growth-focused, coachable, service-driven, and a team player.
Business-minded mindset, not afraid to take the lead and implement change.

About Company

At Keller Williams Wilmington, we believe in doing business differently. Our brokerage is built on a culture of growth, integrity, collaboration, and success. With locations in Wilmington, DE, West Chester, PA, and Kennett Square, PA, we are proud to be a top-performing regional brokerage with a strong reputation for innovation, leadership, and agent support.

We are passionate about empowering our agents with the tools, training, and environment they need to thrive. Our team is driven by purpose and values - we have fun, act with integrity, support one another, and stay laser-focused on growth. Whether we're helping agents build their businesses or finding new ways to serve our communities, we believe that when you grow people, you grow results.

Qualifications

We want someone who takes initiative, brings high energy to the team, and doesn’t wait to be told what to do
Familiarity with CRMs and real estate tools like KW Command, Canva, Google Suite, etc
Strong marketing/design abilities — Canva, SEO, social media, print/digital
Highly organized and able to manage multiple projects and timelines
Self-motivated, resourceful, proactive, and accountable
Positive and calm under pressure
Tech-savvy and adaptable
Growth-focused, coachable, service-driven, and a team player
Business-minded mindset, not afraid to take the lead and implement change

Benefits

Salary Range: $55,000-$60,000 (based on experience)
Bonus potential based on performance (additional bonuses for recruiting appointments HELD by TL/CEO!)
Paid vacation and personal time
Opportunities for growth and leadership
A dynamic, collaborative brokerage environment
$55,000 - $60,000 based on experience
Education calendar and promotional invites

Responsibilities

This is a leadership position charged with growing our agent count and expanding our market presence through strategic marketing, systems implementation, dynamic content creation, and boots-on-the-ground agent support
You’ll help us drive our mission and be a main point of contact for the Wilmington office, often working from the front desk and embracing the face-to-face component of this role
This is a hands-on role; we’re looking for someone who has worn multiple hats and thrives in an environment where strategy, implementation, and analysis are all part of the job
Own and manage the execution of the brokerage’s overall marketing strategy:
Social media campaigns and marketing
Video content and marketing
Career nights for new agents
Create and post listing marketing materials (open houses, new listings, closings, etc.) for agents
Maintain and grow our online presence (website and internal intranet); drive SEO strategy
Ensure brand consistency across print, digital, and in-person channels
Implement and refine marketing funnels and campaigns that generate new agent leads:
Newsletter marketing
Marketing email and text follow-ups for the Team Leader/CEO
Assist in setting appointments with the Team Leader/CEO for marketing efforts
Support annual internal agent retention campaigns, including:
Celebrating agent capping, birthdays, and anniversaries
Creating “Powerful Moments” to deepen agent engagement
Plan and execute client appreciation events, including setup and teardown
Create and manage job postings for agent recruitment
Funnel qualified candidates to leadership
Support recruiting strategy through follow-ups, coordination, and pipeline management
Takes initiative and thrives in a business-minded environment — doesn’t wait to be told what to do
Organize agent thank-you gifts, condolences, and life-event recognitions
Agent Services & Operations
Serve as a main point of contact in the Wilmington location, working frequently at the front desk
Guide agents through onboarding, training, and offboarding
Develop training materials and video guides
Help agents use brokerage systems and tools effectively
Manage CRM functions and recruiting tools (Command MC)
Coordinate office vendor programs
Business Support & Leadership
Lead and develop an administrative support team (if applicable)
Collaborate with leadership to improve systems and support the Team Leader/CEO
Ensure high-level responsiveness and service to agents and clients
Monitor and report on marketing and service performance metrics
Help scale operations to support brokerage growth

Director Of Growth & Marketing

Job Type