Marketing Analyst

Responsibilities

• Lead the analytical component of the annual marketing planning process, including investment sizing, spend allocation modeling, and ROI-based strategic recommendations.
• Develop and maintain monthly marketing performance forecasts tied to sales, loyalty engagement, media effectiveness, and campaign results.
• Partner with Finance to ensure alignment between marketing plans, budget guardrails, and corporate financial targets.
• Create executive-ready reporting that clearly communicates variances, drivers, and implications to leadership.
• Lead the integration and ongoing refinement of Media Mix Modeling (MMM), partnering with internal teams and external modeling partners.
• Translate MMM outputs into actionable channel-level guidance on spend reallocation, budget adjustments, and investment scenarios.
• Own the always-on control/holdout measurement strategy to understand incremental impact of media, loyalty, and promotional activities.
• Establish measurement standards, ensuring consistent methodologies across channels and campaigns.