Hard Rock Digital is hiring: Manager - Performance Marketing, Ad Operations in T

What are we building?Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?What’s the position?We are seeking a technically focused Ad Tech/Ad Ops Manager to lead our mobile attribution strategy and drive complex technical implementations across our advertising ecosystem. This role is heavily centered on mobile measurement, deep linking architecture, and technical campaign operations. The ideal candidate will be an AppsFlyer expert with deep technical knowledge of mobile attribution, OneLink management, and cross-platform tracking implementations. You'll be responsible for the technical backbone of our advertising operations, ensuring accurate measurement, seamless user experiences through deep linking, and robust technical integrations across all major advertising platforms, including CRM platforms.Key ResponsibilitiesMobile Attribution & Deep LinkingConfigure and manage AppsFlyer mobile measurement and attribution platformSet up and maintain OneLink campaigns for unified attribution and deep linkingImplement and troubleshoot deep link strategies across mobile applicationsMonitor attribution data quality and resolve discrepancies across measurement partnersTechnical OperationsManage ad trafficking, creative trafficking, and campaign tracking setup across multiple platformsImplement tracking pixels, conversion tracking, and audience creationCoordinate with development teams on SDK implementations and technical integrationsTroubleshoot technical issues related to campaign delivery and measurementPrivacy & ComplianceEnsure all advertising activities comply with privacy regulations (GDPR, CCPA, iOS 14.5+ changes)Implement privacy-compliant tracking solutions and measurement methodologiesStay current with evolving privacy landscape and platform policy changesDocument privacy practices and maintain compliance protocolsWhat are we looking for?3-5 years of hands-on experience in ad tech, ad operations, or digital marketing technologyProven experience working in regulated industries with strong understanding of privacy in advertisingExpert-level proficiency with AppsFlyer mobile attribution platformDemonstrated experience with OneLink setup, management, and optimizationStrong understanding of deep linking strategies and mobile app attributionPlatform ExpertiseHands-on experience managing ad tech on Meta, TikTok, Snap, Reddit, X, TTD (The Trade Desk), Amazon, and Google, et.alWorking knowledge of various platform specific pixels and integration with google tag manager (GTM)CRM tools like Braze and OptimoveTechnical SkillsUnderstanding of mobile SDKs, API integrations, and tracking implementationsKnowledge of JavaScript, HTML, and basic coding for ad trackingExperience with data analysis tools and attribution modelingFamiliarity with customer data platforms (CDPs) and demand side platforms (DSPs), and server side platforms (SSPs)Privacy & Compliance KnowledgeDeep understanding of GDPR, CCPA, and other privacy regulationsExperience with iOS 14.5+ privacy changes and SKAdNetworkKnowledge of consent management platforms and privacy-compliant measurementUnderstanding of first-party data strategies and cookieless solutionsPreferred QualificationsBachelor's degree in Math, Business, Computer Science, or related fieldExperience with additional DSPs beyond The Trade Desk, DV360, Amazon DSP, etc.Experience with data visualization tools (Tableau, Looker, Power BI)Knowledge of server-to-server (S2S) tracking and measurement solutionsExperience with Segment CPD preferredExperience in real money gaming, financial services, healthcare, or other heavily regulated industriesWhat’s in it for you?We offer our employees more than just competitive compensation. Our team benefits include:Competitive pay and benefitsFlexible vacation allowanceFlexible work from home or office hoursStartup culture backed by a secure, global brandRoster of UniquesWe care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)

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Qualifications

• What are we looking for?3-5 years of hands-on experience in ad tech, ad operations, or digital marketing technology
• Proven experience working in regulated industries with strong understanding of privacy in advertisingExpert-level proficiency with AppsFlyer mobile attribution platform
• Demonstrated experience with OneLink setup, management, and optimization
• Strong understanding of deep linking strategies and mobile app attribution
• Platform ExpertiseHands-on experience managing ad tech on Meta, TikTok, Snap, Reddit, X, TTD (The Trade Desk), Amazon, and Google, et.al
• Working knowledge of various platform specific pixels and integration with google tag manager (GTM)CRM tools like Braze and OptimoveTechnical SkillsUnderstanding of mobile SDKs, API integrations, and tracking implementations
• Knowledge of JavaScript, HTML, and basic coding for ad tracking
• Experience with data analysis tools and attribution modeling
• Familiarity with customer data platforms (CDPs) and demand side platforms (DSPs), and server side platforms (SSPs)Privacy & Compliance KnowledgeDeep understanding of GDPR, CCPA, and other privacy regulations
• Experience with iOS 14.5+ privacy changes and SKAdNetworkKnowledge of consent management platforms and privacy-compliant measurement
• Understanding of first-party data strategies and cookieless solutions
• Experience with additional DSPs beyond The Trade Desk, DV360, Amazon DSP, etc
• Experience with data visualization tools (Tableau, Looker, Power BI)Knowledge of server-to-server (S2S) tracking and measurement solutions

Benefits

• Experience in real money gaming, financial services, healthcare, or other heavily regulated industriesWhat’s in it for you?We offer our employees more than just competitive compensation
• Our team benefits include:Competitive pay and benefits
• Flexible vacation allowance
• Flexible work from home or office hours

Responsibilities

• The ideal candidate will be an AppsFlyer expert with deep technical knowledge of mobile attribution, OneLink management, and cross-platform tracking implementations
• You'll be responsible for the technical backbone of our advertising operations, ensuring accurate measurement, seamless user experiences through deep linking, and robust technical integrations across all major advertising platforms, including CRM platforms
• Key ResponsibilitiesMobile Attribution & Deep LinkingConfigure and manage AppsFlyer mobile measurement and attribution platform
• Set up and maintain OneLink campaigns for unified attribution and deep linking
• Implement and troubleshoot deep link strategies across mobile applications
• Monitor attribution data quality and resolve discrepancies across measurement partners
• Technical OperationsManage ad trafficking, creative trafficking, and campaign tracking setup across multiple platforms
• Implement tracking pixels, conversion tracking, and audience creation
• Coordinate with development teams on SDK implementations and technical integrationsTroubleshoot technical issues related to campaign delivery and measurement
• Privacy & ComplianceEnsure all advertising activities comply with privacy regulations (GDPR, CCPA, iOS 14.5+ changes)Implement privacy-compliant tracking solutions and measurement methodologies
• Stay current with evolving privacy landscape and platform policy changes
• Document privacy practices and maintain compliance protocols