Ecommerce Manager

FRAME is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede.

Born and raised in Los Angeles, FRAME embodies signature tailoring, luxury leather, and quality cashmere, ensuring a combination of timeless perspective on everyday chic outfitting through an effortless foundational denim wardrobe.

Since the brand’s inception, FRAME has brought Californian modernity with European influence through its renowned ready-to-wear collections, uncompromising quality, and coveted denim essentials.

Today, FRAME is recognized globally with 15 stores in North America, 2 stores in London, and 1 in China. FRAME is sold through its own retail stores and e-commerce as well as through leading department stores and boutiques worldwide.

Role Overview

As the Ecommerce Manager you will lead the day-to-day planning, execution, and optimization of our digital storefront. You’ll own the website calendar and merchandising strategy, ensuring timely product launches, engaging promotional experiences, and a seamless customer journey across all touchpoints. You’ll collaborate cross-functionally with creative, marketing, and operations teams to align site execution with brand and business priorities. This role is both strategic and hands-on, requiring strong digital merchandising instincts, analytical acumen, and a passion for delivering an elevated customer experience.

Responsibilities

• Own the website calendar, managing timing and execution of product launches, homepage refreshes, promotions, and campaign landing pages.
• Lead daily merchandising updates across the site and email, including product lists, category curation, and alignment with campaign priorities
• Align with the retail team to ensure seamless VM experiences across both channels
• Partner with performance marketing teams to optimize landing pages and on-site experiences for traffic from email, paid ads, and other channels.
• Analyze and report on site performance metrics (daily, weekly, monthly), focusing on conversion, product detail page (PDP) engagement, on-site search trends, and sell-through rates.
• Proactively identify opportunities for UX and conversion improvements through data and trend insights.
• Manage relationships with third-party ecommerce vendors and platforms; evaluate and onboard new partners to support site functionality, performance, and innovation.
• Own the QA process for site content and functionality, manage bug tracking, and coordinate with development or technical teams to ensure timely resolution of issues
• Ensure consistent brand storytelling across product presentation, from PDPs to campaign hubs and promotional content.
• Collaborate with creative and content teams to ensure product and campaign assets are properly integrated into the site experience

Skills & Qualifications

• 4+ years of experience in e-commerce, ideally for a DTC fashion or beauty brand.
• Experience with Shopify Plus and strong understanding of Shopify ecosystem required
• Strong understanding of site merchandising, campaign planning, and product launch workflows.
• Highly analytical mindset—comfortable using tools like Google Analytics, Shopify, and data dashboards to identify performance insights.
• Detail-oriented with a keen eye for product presentation, sequencing, and user flow.
• Collaborative team player who thrives in a fast-paced, cross-functional environment.
• Strong project management and organizational skills—able to juggle competing priorities and deadlines.
• Strong understanding of the FRAME customer and brand direction

Qualifications

• This role is both strategic and hands-on, requiring strong digital merchandising instincts, analytical acumen, and a passion for delivering an elevated customer experience
• 4+ years of experience in e-commerce, ideally for a DTC fashion or beauty brand
• Experience with Shopify Plus and strong understanding of Shopify ecosystem required
• Strong understanding of site merchandising, campaign planning, and product launch workflows
• Highly analytical mindset—comfortable using tools like Google Analytics, Shopify, and data dashboards to identify performance insights
• Detail-oriented with a keen eye for product presentation, sequencing, and user flow
• Collaborative team player who thrives in a fast-paced, cross-functional environment
• Strong project management and organizational skills—able to juggle competing priorities and deadlines
• Strong understanding of the FRAME customer and brand direction

Benefits

Responsibilities

• As the Ecommerce Manager you will lead the day-to-day planning, execution, and optimization of our digital storefront
• You’ll own the website calendar and merchandising strategy, ensuring timely product launches, engaging promotional experiences, and a seamless customer journey across all touchpoints
• You’ll collaborate cross-functionally with creative, marketing, and operations teams to align site execution with brand and business priorities
• Own the website calendar, managing timing and execution of product launches, homepage refreshes, promotions, and campaign landing pages
• Lead daily merchandising updates across the site and email, including product lists, category curation, and alignment with campaign priorities
• Align with the retail team to ensure seamless VM experiences across both channels
• Partner with performance marketing teams to optimize landing pages and on-site experiences for traffic from email, paid ads, and other channels
• Analyze and report on site performance metrics (daily, weekly, monthly), focusing on conversion, product detail page (PDP) engagement, on-site search trends, and sell-through rates
• Proactively identify opportunities for UX and conversion improvements through data and trend insights
• Manage relationships with third-party ecommerce vendors and platforms; evaluate and onboard new partners to support site functionality, performance, and innovation
• Own the QA process for site content and functionality, manage bug tracking, and coordinate with development or technical teams to ensure timely resolution of issues
• Ensure consistent brand storytelling across product presentation, from PDPs to campaign hubs and promotional content
• Collaborate with creative and content teams to ensure product and campaign assets are properly integrated into the site experience