Digital Marketing Manager | Work from Home

As Canada's leading ultra-low-cost carrier, dedicated to providing affordable and exceptional travel experiences to Canadians, Flair Airlines is always on the lookout for talented individuals to join our team and contribute to our success as we continue to expand our route network, flight frequency, and services. Job Title: Digital and Email Marketing Manager

Marketing

Work Arrangement: This role is primarily based in the Corporate Office with occasional work-from-home flexibility

The Digital and Email Marketing Manager will play a crucial role in developing and executing digital marketing strategies to enhance our online presence, engage our target audience, and drive revenue growth.

The Digital and Email Marketing Manager will be accountable for the following duties:

Oversee the day-to-day operations of email marketing campaigns, including campaign ideation, setup, scheduling, and deployment using Klaviyo or similar email marketing platforms.

Develop and execute email marketing strategies to drive user acquisition, retention, and revenue.

Leverage data and technologies to build out comprehensive lead nurturing journeys.

Optimize digital advertising campaigns, including pay-per-click (PPC) campaigns, display ads, paid social ads, and remarketing efforts to drive website traffic and conversions.

Engage in discussions with essential stakeholders to advance the existing CRM strategies, encompassing various aspects such as email and SMS strategies, tactics, and the deployment and assessment of our marketing automation platform.

Manage and grow subscriber database while ensuring data accuracy and integrity.

Utilize data-driven insights to identify trends and areas for improvement in email marketing strategies.

Identify opportunities for marketing automations.

Using KPI's and measurable metrics to create segmentation strategies, A/B testing of subject lines and content to drive higher open & click rates.

Report, track and analyze campaign performance proving success in strategies and ROI.

Collaborate with the marketing team to create and distribute compelling content across digital channels.

Degree or diploma in marketing or related specialization preferred.

3+ years of digital marketing experience, preferably focused on email-marketing.

Solid knowledge of analytics & CRM tools (e.g., Strong creative and copy-writing skills.

Data-driven and proficiency in analytic tools.

Clear criminal record check and satisfactory references

Ability to successfully complete a pre-employment alcohol and drug screening test (only when applicable)

Competitive compensation package including medical and dental benefits, both short and long-term disability coverage, life insurance, dependent life insurance, and an employee & family assistance program.

Pension plan with matched contributions.

Individualized performance bonuses based on achievements.

Access to our staff travel program, allowing employees and their travel companions unlimited travel access across the Flair network.

While we appreciate all applications, only shortlisted candidates will be contacted for the next stage of the recruitment process.

Website: flyflair.