Spec- Performance Marketing

POSITION OVERVIEW

Execute day-to-day performance marketing campaigns and optimization across paid channels.

ESSENTIAL FUNCTIONS/JOB DUTIES

1. Creates, launches, and optimizes paid campaigns across multiple digital advertising platforms to drive lead generation.

2. Provides expertise in keyword research and competitive analysis to inform campaign strategy and optimization.

3. Maintains responsibility for designing and testing ad creative and landing page variations to improve conversion rates.

4. Establishes comprehensive campaign performance monitoring and provides regular reporting to stakeholders.

5. Supports budget management and bid optimization processes to maximize campaign efficiency and ROI.

6. Implements conversion rate optimization initiatives to improve campaign performance and user experience.

7. Drives continuous improvement through data analysis and performance optimization recommendations.

8. Comply with all applicable laws/regulations, as well as company policies/procedures

9. Perform other assignments (or duties) as required

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Management or equivalent work experience
• Three (3) years’ digital marketing experience
• Hands-on experience with major advertising platforms
• Google Ads and Facebook Blueprint certifications preferred
• Strong Excel/Google Sheets skills
• Detail-oriented with strong project management abilities

Preferred Qualifications

Pay Transparency

Pay

Additional Details

FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.

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• Pay Transparency

If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at [email protected].

FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.