Online Merchandising Director

We are looking for someone with a scrappy, get-it-done attitude who is passionate about analyzing data to solve business problems and drive growth. This role sits within the Strategy & Analytics team and will primarily support the digital marketing team to unlock efficiency improvements across campaigns (Paid Search, Social, Display, Affiliates). It will include a heavy dose of exposure to senior management and candidates need a proven track record of distilling down complex data into actionable insights and crisply communicating them to leadership.

Gain a deep understanding of the factors that drive digital marketing sales, cost, ROI, and marginal returns

Partner with digital marketing channel managers to explore growth and cost savings opportunities

Work with stakeholders and dive into complex data sets to hypothesize opportunities, create test plans, analyze results, summarize finds, and come up with recommendations

Partner with data science to build, optimize and productionalize bidding models

Lead the development of data visualization and dashboards to help the organization monitor performance, generate insights, and continuously improve profitability and user experience

8+ years experience working in eCommerce, specifically in digital marketing, with demonstrated career growth and momentum in influencing businesses

~ Deep understanding of digital marketing channels, attribution fundamentals (last click, LTV, pixels), and DTC eCommerce funnel progression

~ Proactive in taking initiative and driving projects to a conclusion

~ Hands on experience working with large and complex data – proficiency w/ SQL is a must.

~ Working knowledge of at least one analytic/statistical software package preferred (e.g. Ability to work in-office a minimum of three days a week.

This role is also eligible for the Fanatics Commerce annual bonus program and an equity award. Powering multi-channel commerce for the world's biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events.

Fanatics is a technology-driven, consumer company that powers the Fanatics, FansEdge, Kitbag and Majestic brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. Fanatics also operates more than 300 online and offline partner stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Manchester City).

an industry-leading tech, data and mobile platform; international capabilities that provide a global sports retail platform that is growing the licensed sports merchandise business both in soccer and across all sports worldwide; and an in-house merchandise division, Fanatics Branded, that is a licensed partner of all the major sports leagues and helps fans express passion through a broad range of styles, designs and jerseys created under both the Fanatics and Majestic brands.

Sports is a fast-paced, ever-changing landscape and Fanatics, the on-demand and mobile leader in team merchandise, is uniquely positioned to serve the insatiable real-time appetite of fans worldwide, fueled by explosive growth in technology and social media.

Qualifications

• We are looking for someone with a scrappy, get-it-done attitude who is passionate about analyzing data to solve business problems and drive growth
• 8+ years experience working in eCommerce, specifically in digital marketing, with demonstrated career growth and momentum in influencing businesses
• ~ Deep understanding of digital marketing channels, attribution fundamentals (last click, LTV, pixels), and DTC eCommerce funnel progression
• ~ Proactive in taking initiative and driving projects to a conclusion
• ~ Hands on experience working with large and complex data – proficiency w/ SQL is a must

Benefits

• This role is also eligible for the Fanatics Commerce annual bonus program and an equity award

Responsibilities

• This role sits within the Strategy & Analytics team and will primarily support the digital marketing team to unlock efficiency improvements across campaigns (Paid Search, Social, Display, Affiliates)
• It will include a heavy dose of exposure to senior management and candidates need a proven track record of distilling down complex data into actionable insights and crisply communicating them to leadership
• Gain a deep understanding of the factors that drive digital marketing sales, cost, ROI, and marginal returns
• Partner with digital marketing channel managers to explore growth and cost savings opportunities
• Work with stakeholders and dive into complex data sets to hypothesize opportunities, create test plans, analyze results, summarize finds, and come up with recommendations
• Partner with data science to build, optimize and productionalize bidding models
• Lead the development of data visualization and dashboards to help the organization monitor performance, generate insights, and continuously improve profitability and user experience