Digital Marketing & E-Commerce Manager

Job Summary

We are seeking a dynamic and results-driven E-Commerce Manager to lead our online sales strategy and enhance our digital presence. The ideal candidate will be responsible for developing and executing effective marketing campaigns, optimizing the user experience, and driving conversion rates across our e-commerce platforms. This role requires a blend of analytical skills, creativity, and technical expertise to ensure our online store meets business objectives while providing an exceptional shopping experience for our customers.

Responsibilities

• Develop and implement comprehensive e-commerce strategies to increase online sales and operations of an e-commerce business.
• Manage and optimize Google Ads campaigns to drive targeted traffic and maximize ROI.
• Conduct thorough research to identify market trends, customer preferences, and competitive landscape.
• Utilize analytics tools to track performance metrics, analyze data, and generate actionable insights for continuous improvement.
• Focuses on generating leads and qualifying potential customers for the sales team.
• Collaborate with graphic design teams to create visually appealing marketing materials that align with brand identity.
• Implement conversion optimization techniques to enhance the customer journey from browsing to checkout.
• Manage social media accounts to promote products, engage with customers, and build brand loyalty.
• Develop compelling copywriting for product descriptions, email campaigns, and promotional content that resonates with target audiences.
• Leverage marketing automation tools to streamline processes and improve customer engagement through personalized communications.

Skills

• Proficiency in Google Ads and experience in managing paid search campaigns.
• Strong understanding of conversion optimization strategies and techniques.
• Familiarity with Google Analytics for tracking performance metrics and deriving insights.
• Knowledge of graphic design principles to collaborate effectively with design teams.
• Excellent social media management skills with a focus on engagement strategies.
• Strong research abilities to identify market trends and customer needs.
• Proficient in copywriting with a knack for creating persuasive content that drives action.
• Familiarity with marketing automation tools is a plus.

Join us as we strive to enhance our e-commerce capabilities and deliver an outstanding shopping experience for our customers!

Job Type: Full-time

Pay: $75,000.00 - $80,000.00 per year

Benefits

• Employee discount
• Flexible schedule

Schedule

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person

Qualifications

• Proficiency in Google Ads and experience in managing paid search campaigns
• Strong understanding of conversion optimization strategies and techniques
• Familiarity with Google Analytics for tracking performance metrics and deriving insights
• Knowledge of graphic design principles to collaborate effectively with design teams
• Excellent social media management skills with a focus on engagement strategies
• Strong research abilities to identify market trends and customer needs
• Proficient in copywriting with a knack for creating persuasive content that drives action

Benefits

• Pay: $75,000.00 - $80,000.00 per year
• Employee discount
• Flexible schedule
• 8 hour shift

Responsibilities

• We are seeking a dynamic and results-driven E-Commerce Manager to lead our online sales strategy and enhance our digital presence
• The ideal candidate will be responsible for developing and executing effective marketing campaigns, optimizing the user experience, and driving conversion rates across our e-commerce platforms
• This role requires a blend of analytical skills, creativity, and technical expertise to ensure our online store meets business objectives while providing an exceptional shopping experience for our customers
• Develop and implement comprehensive e-commerce strategies to increase online sales and operations of an e-commerce business
• Manage and optimize Google Ads campaigns to drive targeted traffic and maximize ROI
• Conduct thorough research to identify market trends, customer preferences, and competitive landscape
• Utilize analytics tools to track performance metrics, analyze data, and generate actionable insights for continuous improvement
• Focuses on generating leads and qualifying potential customers for the sales team
• Collaborate with graphic design teams to create visually appealing marketing materials that align with brand identity
• Implement conversion optimization techniques to enhance the customer journey from browsing to checkout
• Manage social media accounts to promote products, engage with customers, and build brand loyalty
• Develop compelling copywriting for product descriptions, email campaigns, and promotional content that resonates with target audiences
• Leverage marketing automation tools to streamline processes and improve customer engagement through personalized communications