Director of Sales and Marketing

Position: Director of Sales & Marketing

Location: Western Canada – Luxury Mountain Resort

Status: Full-Time, Permanent

About the Role

We are seeking a visionary and highly motivated Director of Sales & Marketing to lead the strategic repositioning of a world-renowned 5-star luxury resort located in one of Canada's most iconic national parks.

You will oversee all Sales, Revenue, Marketing, Public Relations, and Conference Services functions, with a focus on digital leadership, team development, and repositioning the resort as a premier, year-round destination for affluent travellers. This is a unique chance to blend luxury hospitality leadership with a lifestyle rooted in natural beauty, adventure, and community.

Key Responsibilities

• Lead the Sales, Marketing, PR, Revenue, and Conference Services teams to exceed revenue and positioning goals.
• Collaborate with regional DOSMs and external tourism/destination partners.
• Drive digital marketing strategies, content creation, social presence, and campaign alignment.
• Oversee the integration and launch of new wellness/lifestyle offerings as part of the resort's repositioning.
• Champion Transient segment growth and group sales development.
• Maintain ownership communications, reporting, budget oversight, and performance analysis.
• Ensure brand standards and elevate the property's presence across paid, owned, and earned media.

Ideal Candidate Profile

• Proven leadership as Director or Assistant Director of Sales & Marketing in luxury hospitality.
• Resort or remote destination experience strongly preferred.
• Digital marketing and content strategy experience is essential.
• Deep understanding of Group, Transient, Consortia, and Tour/FIT market segments.
• Data-driven, creative, and team-focused leader with excellent communication skills.
• Ability to live onsite or relocate to a remote mountain destination.

Perks & Benefits

• Subsidized onsite accommodations
• One complimentary staff meal per shift
• Comprehensive benefits (including mental health, orthodontics, fertility & gender affirmation)
• Employer-matched pension plan
• Generous travel and stay perks at affiliated properties
• Colleague engagement programs and outdoor lifestyle perks

Eligibility

Applicants must be legally eligible to work in Canada. Relocation support is available.