Marketing Specialist (Technology)

Company Description

Current Instrumentation & Automation Inc. is a 100% Canadian, fast-growing technology startup specializing in industrial instrumentation and automation solutions. Our expertise includes level, flow, gas detection, pressure, and process instrumentation across the chemical, food and beverage, water, wastewater, plastic, steel, and building products industries. We follow five core values: Diversity, collaboration, education, empathy and care.

Role Description

This is a full-time, on-site role for a Marketing Specialist (Technology) in our Ancaster, ON office. The Marketing Specialist will be responsible for day-to-day marketing tasks, including website and digital content, YouTube videos, marketing strategy development, lead generation, and graphic design and documentation.

Major Responsibility Areas

Graphic Design: Utilize graphic design skills to create eye-catching visuals for LinkedIn, website, digital media, improve website appearance and content, including brochures, manuals, YouTube, email marketing, and product presentations.

Content Creation: Develop engaging and persuasive content for various marketing channels, primarily LinkedIn, YouTube and website.

Social Media Management: Oversee & grow our social media accounts, craft and schedule posts, respond to comments, and monitor social media trends to keep our online presence fresh and engaging.

Trade shows & Conferences: Plan and manage industry events.

Market Research: Stay up-to-date on industry trends and competitive analysis to inform adaptation and improve marketing strategies.

Collaboration: Work closely with sales, service and other cross-functional teams to align marketing efforts with the overall business strategy.

Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, track key performance indicators (KPIs), and generate reports to assess the effectiveness of marketing initiatives.

Other responsibilities: creating product videos and demos, helping the distributors' marketing team, visiting customers for content and understanding, creating and maintaining product price books, and other responsibilities as assigned.

Qualifications & Skills Requirement

• Excellent communication and interpersonal skills
• Creative, proactive & friendly personality
• Technical experience is a must
• Genuine interest in people & technology
• Experience in working in the B2B sector
• Bachelor's degree or diploma in Marketing/instrumentation/electronics/Automation or related field
• Have a valid Canadian work permit, PR or be a Canadian Citizen.

We offer

• Great work culture
• Growth opportunities
• Opportunity to travel
• Continuous learning and self-development training
• We are an equal opportunity employer and aim to provide opportunities to diverse backgrounds and cultures. We focus on inclusion, respect, fairness, and safety, so everyone feels valued and proud.