Digital Marketing Manager

Digital Advertising & Marketing Lead — Paid Ads & Creative Strategy

Location: On-site in Massachusetts or Hybrid

Reports to: Founder / CEO

Compensation: Competitive salary + performance-based bonuses

About Us

We are a fast-growing, Massachusetts-based eCommerce and manufacturing brand known for our custom leather patch hats and branded merchandise. We design, produce, and ship in-house, which means we can turn new ideas into products in days, not months.

Our customers range from small businesses and event planners to corporate buyers and boutique resellers. We’ve built a reputation for high-quality products, no-minimum orders, and fast turnaround and now we’re ready to scale even faster.

The Role

We’re looking for a hands-on Sales & Marketing Lead who can own our paid acquisition efforts while driving creative strategy and retention marketing. You’ll live in the data — tweaking campaigns, building audiences, and scaling what works — but you’ll also help shape the look, feel, and voice of the brand.

If you’ve managed $500K+ annual ad budgets, love testing new ideas, and can move fluidly between analytics and creative, you’ll thrive here.

What You’ll Be Doing

Paid Acquisition (Primary Focus)

• Run and optimize campaigns across Google Ads (PMAX, Shopping, Search).
• Expand into Meta, LinkedIn, YouTube, Bing, and other high-ROI channels.
• Build audiences using buyer personas, intent signals, and demographics.
• Manage and scale large monthly budgets with ROAS and CAC targets in mind.

Creative Strategy

• Work with designers, photographers, and editors to produce platform-specific ads.
• Test and rotate creative based on performance and seasonality.
• Have design experience, please send us your portfolio!

Customer Targeting & Retention

• Refine and target our core segments:
• Small business owners
• Corporate buyers & nonprofits
• Event planners
• Western boutiques & gift shops
• Find new segments
• Manage Klaviyo flows (abandoned cart, post-purchase, VIP) and seasonal campaigns.

Other Growth Opportunities

• Experiment with influencer partnerships, podcasts, and trade print ads.
• Collaborate with the founder on seasonal promotions, free gift campaigns, and upsell strategies.
• Suggest and test improvements to landing pages and product pages to increase conversions.

What We’re Looking For

Must-Haves

• 4–6+ years in DTC/eCommerce marketing, heavy focus on Google Ads.
• Proven experience managing $500K+ annual ad spend.
• Proficiency in Meta & LinkedIn Ads and cross-channel growth.
• Ability to brief, manage, or create photo/video ad content.
• Strong grasp of GA4, Shopify or BigCommerce, Klaviyo, and basic CRO principles.
• Strong AI Competency

Nice-to-Haves

• Experience with influencer marketing, podcast ads, or print media.
• Light design/video editing skills (Canva, Adobe, CapCut).
• Portfolio of ads, landing pages, or email campaigns.
• Familiarity with tools like Zapier, or Hotjar.

Why You’ll Love It Here

• Autonomy from day one — you’ll own your function.
• Direct input on brand, voice, and growth strategy.
• Fast-moving team with in-house production (ideas can go live in days).
• Real visibility into your work’s impact.

To Apply: Send your resume, a short note on why you’re the right fit, and a portfolio if you have creative work to share.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits

• Employee discount
• Health insurance
• Paid time off

Ability to Commute

• Newburyport, MA 01950 (Required)

Ability to Relocate

• Newburyport, MA 01950: Relocate before starting work (Required)

Work Location: Hybrid remote in Newburyport, MA 01950

Qualifications

• 4–6+ years in DTC/eCommerce marketing, heavy focus on Google Ads
• Proficiency in Meta & LinkedIn Ads and cross-channel growth
• Ability to brief, manage, or create photo/video ad content
• Strong grasp of GA4, Shopify or BigCommerce, Klaviyo, and basic CRO principles
• Strong AI Competency
• Experience with influencer marketing, podcast ads, or print media
• Light design/video editing skills (Canva, Adobe, CapCut)
• Portfolio of ads, landing pages, or email campaigns
• Familiarity with tools like Zapier, or Hotjar
• Newburyport, MA 01950 (Required)
• Newburyport, MA 01950: Relocate before starting work (Required)

Benefits

• Compensation: Competitive salary + performance-based bonuses
• If you’ve managed $500K+ annual ad budgets, love testing new ideas, and can move fluidly between analytics and creative, you’ll thrive here
• Run and optimize campaigns across Google Ads (PMAX, Shopping, Search)
• Experiment with influencer partnerships, podcasts, and trade print ads
• Proven experience managing $500K+ annual ad spend
• Autonomy from day one — you’ll own your function
• Direct input on brand, voice, and growth strategy
• Fast-moving team with in-house production (ideas can go live in days)
• Real visibility into your work’s impact
• Pay: $70,000.00 - $85,000.00 per year
• Employee discount
• Health insurance
• Paid time off
• Ability to Commute:

Responsibilities

• We’re looking for a hands-on Sales & Marketing Lead who can own our paid acquisition efforts while driving creative strategy and retention marketing
• You’ll live in the data — tweaking campaigns, building audiences, and scaling what works — but you’ll also help shape the look, feel, and voice of the brand
• Paid Acquisition (Primary Focus)
• Expand into Meta, LinkedIn, YouTube, Bing, and other high-ROI channels
• Build audiences using buyer personas, intent signals, and demographics
• Manage and scale large monthly budgets with ROAS and CAC targets in mind
• Creative Strategy
• Work with designers, photographers, and editors to produce platform-specific ads
• Test and rotate creative based on performance and seasonality
• Have design experience, please send us your portfolio!
• Customer Targeting & Retention
• Manage Klaviyo flows (abandoned cart, post-purchase, VIP) and seasonal campaigns
• Collaborate with the founder on seasonal promotions, free gift campaigns, and upsell strategies
• Suggest and test improvements to landing pages and product pages to increase conversions