Specialist-Marketing Tech REMOTE

Under the auspices of the Office of Institutional Branding &

Strategic Marketing, the Marketing & Communications Department

(MarCom) is responsible for the strategic planning and execution of

internal and external programs that promote CCC's mission,

programs, and special events. MarCom is a CCC-internal creative

center offering solutions to all marketing and communication needs,

working with offices and departments across the District to tell

CCCs story to a wide range of audiences, both internal and

external. The departments mission is to preserve and strengthen the

reputation and brand of CCC through a variety of communication

mediums including print, digital, video, and social.

Under the auspices of the Office of Institutional Branding &

Strategic Marketing, the Marketing & Communications Department

(MarCom) is responsible for the strategic planning and execution of

internal and external programs that promote CCC's mission,

programs, and special events. MarCom is a CCC-internal creative

center offering solutions to all marketing and communication needs,

working with offices and departments across the District to tell

CCCs story to a wide range of audiences, both internal and

external. The departments mission is to preserve and strengthen the

reputation and brand of CCC through a variety of communication

mediums including print, digital, video, and social.

PRIMARY OBJECTIVE

Under the direction of the Director of Marketing Automation, the

Specialist-Marketing Technology (Remote) supports the

digital initiatives of the marketing team from conception through

completion. Remotely oversees the daily operations and tasks

related to CCC's marketing technology product stack, encompassing

CRM, Email, SMS, web, and data tools.

The Specialist-Marketing Technology (Remote) brings to the

role a strong background in MarTech applications and tools,

remotely supporting strategic email and SMS marketing campaigns

across all seven colleges relating to the student enrollment funnel

and ensuring the effective utilization and optimization of digital

marketing strategies to achieve CCC's enrollment goals and

objectives.

ESSENTIAL DUTIES

• Remotely monitors and maintains the daily operations of

marketing technology tools and systems, including but not limited

to, Salesforce, Marketing Cloud, Account Engagement, Mogli,

Datorama, and Linvio.

• Monitors and maintains Email and SMS communication opt-in and

compliance (CAN-SPAM and TCPA) across marketing tools.

• Coordinates, builds, and executes email marketing campaigns,

ensuring timely delivery, audience segmentation, and compliance

with brand and communication guidelines.

• Implements SMS and web-based marketing strategies to engage

with prospective students.

• Collaborates on the development and upkeep of dynamic content

within digital marketing tools.

• Maintains the organization and tagging of content (email

templates, graphics, content blocks, etc.) within tools.

• Utilizes CRM systems to track and manage leads, data, and

enrollment information.

• Analyzes data and metrics to measure the effectiveness of

marketing campaigns and technology tools.

• Delivers data and reports on the effectiveness of marketing

campaigns to internal stakeholders. Helps maintain data connections

for dashboards.

• Remotely troubleshoots and resolves any technical issues

related to marketing technology systems.

• Collaborates remotely with the OIT CRM team to align with

technical requirements and to organize CRM projects.

• Supports implementation of new marketing technology tools, such

as CRM systems, email marketing platforms, and analytics software,

integrating tools as needed to work cohesively in support of CCCs

digital marketing strategies.

• Remains up to date on industry trends, advancements and best

practices in marketing technology to enhance CCC's digital

initiatives.

• Collaborates remotely with cross-functional teams, including

OIT, Enrollment Management, and Marcom, to ensure seamless

integration of marketing technology.

• Assists in providing virtual training and support to staff

members on how to effectively use marketing technologies and how to

leverage these tools for maximum impact.

• Assists in developing and maintaining documentation and

training materials for marketing technology systems and processes

for staff members.

• Performs related duties as assigned to support the Digital

Hub.

REPORTING RELATIONSHIPS

Reports To Director Marketing Automation

Direct Supervision None

QUALIFICATIONS

• Bachelor's degree from an accredited college or university in

marketing, information technology, or a related field (or

equivalent work experience)

• Four years of experience in managing marketing technology

tools, including CRM, email marketing platforms, SMS, and web-based

tools

• Employees working remote are responsible for providing a stable

internet environment with a connection speed of at least 300

megabytes per second (Mbps).

• An equivalent combination of training and experience may be

taken into consideration

• Knowledge of enrollment and lead generation strategies in a

higher education setting is a plus

• Proficiency in marketing automation software and tools
• Aptitude for writing in digital formats
• Strong analytical skills to interpret data and metrics for

campaign optimization

• Excellent communication and teamwork skills to collaborate

effectively with cross-functional teams

• Excellent organizational and administrative skills
• Problem-solving skills and the ability to troubleshoot

technical issues

• Ability to work within a culturally diverse environment
• Ability to attend occasional in-person meetings required
• Ability to work remotely and independently. Must be able to

prioritize work to meet deadlines.

• Proficiency in the use of Microsoft Office (Word, Excel,

PowerPoint)

Offered salary will be determined by the applicant's education,

knowledge, skills and abilities, as well as other factors such as

internal equity.

Benefits information is found at

https://www.ccc.edu/departments/Benefits/

WE OFFER: Excellent health and welfare benefit package and

long-term savings and investment programs including 403(b) &

457(b) Investment Plans and a pension plan with the State

University Retirement System (SURS) Plan. Generous vacation,

holiday, personal and sick days, and tuition reimbursement. For a

more detailed overview of benefits, please visit the benefits page

of our website.

We are an equal opportunity and affirmative action employer.

Chicago residency is required for all full-time employees within

6 months of hire. Thank you for your interest in

CCC!

TBD

Additional Information

• Salary Range: $81,085- $86,086

Qualifications

• Bachelor's degree from an accredited college or university in
• marketing, information technology, or a related field (or
• equivalent work experience)
• Four years of experience in managing marketing technology
• tools, including CRM, email marketing platforms, SMS, and web-based
• internet environment with a connection speed of at least 300
• An equivalent combination of training and experience may be
• taken into consideration
• Knowledge of enrollment and lead generation strategies in a
• Proficiency in marketing automation software and tools
• Aptitude for writing in digital formats
• Strong analytical skills to interpret data and metrics for
• campaign optimization
• Excellent communication and teamwork skills to collaborate
• effectively with cross-functional teams
• Excellent organizational and administrative skills
• Problem-solving skills and the ability to troubleshoot
• Ability to work within a culturally diverse environment
• Ability to attend occasional in-person meetings required
• Ability to work remotely and independently
• prioritize work to meet deadlines
• Proficiency in the use of Microsoft Office (Word, Excel,
• PowerPoint)
• knowledge, skills and abilities, as well as other factors such as

Benefits

• Offered salary will be determined by the applicant's education,
• WE OFFER: Excellent health and welfare benefit package and
• long-term savings and investment programs including 403(b) &
• 457(b) Investment Plans and a pension plan with the State
• University Retirement System (SURS) Plan
• Generous vacation,
• holiday, personal and sick days, and tuition reimbursement
• Salary Range: $81,085- $86,086

Responsibilities

• (MarCom) is responsible for the strategic planning and execution of
• internal and external programs that promote CCC's mission,
• center offering solutions to all marketing and communication needs,
• working with offices and departments across the District to tell
• reputation and brand of CCC through a variety of communication
• mediums including print, digital, video, and social
• (MarCom) is responsible for the strategic planning and execution of
• internal and external programs that promote CCC's mission,
• center offering solutions to all marketing and communication needs,
• working with offices and departments across the District to tell
• reputation and brand of CCC through a variety of communication
• mediums including print, digital, video, and social
• Under the direction of the Director of Marketing Automation, the
• Specialist-Marketing Technology (Remote) supports the
• Remotely oversees the daily operations and tasks
• related to CCC's marketing technology product stack, encompassing
• CRM, Email, SMS, web, and data tools
• role a strong background in MarTech applications and tools,
• remotely supporting strategic email and SMS marketing campaigns
• across all seven colleges relating to the student enrollment funnel
• and ensuring the effective utilization and optimization of digital
• marketing strategies to achieve CCC's enrollment goals and
• Remotely monitors and maintains the daily operations of
• marketing technology tools and systems, including but not limited
• Monitors and maintains Email and SMS communication opt-in and
• compliance (CAN-SPAM and TCPA) across marketing tools
• Coordinates, builds, and executes email marketing campaigns,
• ensuring timely delivery, audience segmentation, and compliance
• with brand and communication guidelines
• Implements SMS and web-based marketing strategies to engage
• Collaborates on the development and upkeep of dynamic content
• within digital marketing tools
• Maintains the organization and tagging of content (email
• templates, graphics, content blocks, etc.) within tools
• Utilizes CRM systems to track and manage leads, data, and
• marketing campaigns and technology tools
• Delivers data and reports on the effectiveness of marketing
• campaigns to internal stakeholders
• Helps maintain data connections
• for dashboards
• Remotely troubleshoots and resolves any technical issues
• related to marketing technology systems
• Collaborates remotely with the OIT CRM team to align with
• technical requirements and to organize CRM projects
• Supports implementation of new marketing technology tools, such
• as CRM systems, email marketing platforms, and analytics software,
• integrating tools as needed to work cohesively in support of CCCs
• Remains up to date on industry trends, advancements and best
• practices in marketing technology to enhance CCC's digital
• Collaborates remotely with cross-functional teams, including
• OIT, Enrollment Management, and Marcom, to ensure seamless
• integration of marketing technology
• Assists in providing virtual training and support to staff
• members on how to effectively use marketing technologies and how to
• leverage these tools for maximum impact
• Assists in developing and maintaining documentation and
• training materials for marketing technology systems and processes
• Performs related duties as assigned to support the Digital
• Reports To Director Marketing Automation
• Employees working remote are responsible for providing a stable