Description

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so.

We are currently seeking a Senior Manager to join our Digital Marketing team. In this role, the successful candidate will report into the Associate Director, Digital Marketing and will work within the marketing group to develop and manage integrated digital marketing initiatives across the CI Financial organization. This includes providing strategic support and reporting on projects related to the website, webinar, video, blog, email, social, and paid media tactics.

WHAT YOU WILL DO

Plan, develop, and execute omni-channel campaigns across multiple CI Financial LOBs in collaboration with marketing partners in support of business goals and objectives: Increase sales, generate and nurture leads, and client engagement and acquisition.
Manage a dynamic team of marketing professionals responsible for executing deliverables from conception to completion.
Collaborate with various internal business units and external vendors to ensure the successful implementation of strategic initiatives.
Draft, review, and edit communications. Proof French translations for consistency and accuracy.
Champion website refreshes using industry best practices to enhance brand perception and improve user experience.
Review project/campaign performance reports based on established KPIs and benchmarks.
Provide valuable, actionable insights, as well as strategy optimizations based on findings, best practices, and competitor research.

WHAT YOU WILL BRING

Three to five years of experience in digital marketing preferably within financial services.
University/College degree in marketing, communications or related field.
Working proficiency in French preferred.
Proficiency in Microsoft Office (Word, PowerPoint, Excel).
Experience managing a team of digital marketing professionals.
Excellent project management, collaboration, and communication skills.
Ability to connect the dots and envision ‘big picture’.
Ability to handle multiple projects while making decisions about key priorities.
Success in managing the delivery of complex campaigns in fast-paced environments.
A strong understanding of the media landscape and major trends in the industry.

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice. Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential. Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.

WHAT WE OFFER

Modern HQ location within walking distance from Union Station
Training Reimbursement
Paid Professional Designations
Employee Share Purchase Program (ESPP)
Corporate Discount Program
Enhanced Group Benefits
Parental Leave Top–Up Program
Fitness Membership Discounts
Paid Volunteer Days

We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements, we encourage you to apply to investigate the opportunity further. Please submit your resume in confidence by clicking “Apply”. Only qualified candidates selected for an interview will be contacted. CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.recruitment@ci.com, or call 416-364-1145 ext. 4747.

Digital Marketing, Senior Manager

Job Type