Head of Digital Marketing

About Plutus Health Inc.

Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups,

and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas.

Key Responsibilities

Digital Marketing Strategy & Execution

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Oversee SEO, SEM, PPC, email marketing, content marketing, and social media strategies to increase brand visibility and lead generation.
• Optimize website performance, user experience (UX), and conversion rates through data analysis and A/B testing.
• Monitor industry trends, emerging digital marketing technologies, and competitor strategies to stay ahead in the market.

2. Lead Generation & Demand Generation

• Develop data-driven inbound and outbound marketing campaigns to generate high-quality leads.
• Implement and optimize marketing automation workflows to nurture leads and enhance conversion rates.
• Leverage paid advertising (Google Ads, LinkedIn Ads, etc.) and retargeting campaigns to drive engagement.
• Collaborate with the sales team to align marketing efforts with revenue goals and ensure a seamless lead handoff.

3. Content Marketing & Brand Positioning

• Develop and oversee the content marketing strategy, including blogs, case studies, whitepapers, and thought leadership pieces.
• Ensure consistent brand messaging across all digital platforms, including the website, social media, and email campaigns.
• Manage social media presence, engagement strategies, and influencer partnerships to enhance brand credibility.

4.Analytics, Performance Tracking & Optimization

• Utilize Google Analytics, CRM platforms, and marketing dashboards to track campaign performance.
• Analyze key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI.
• Continuously test and optimize digital marketing campaigns based on performance insights and customer behavior.
• Provide regular reports and insights to leadership on digital marketing effectiveness and opportunities for improvement.

5. Cross-Functional Collaboration & Leadership

• Work closely with sales, product, and customer success teams to align marketing strategies with business goals.
• Lead and mentor a team of digital marketers, content creators, and external agencies to execute campaigns effectively.
• Manage digital marketing budgets, ensuring optimal allocation of resources for maximum impact.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
• 8+ years of experience in digital marketing, with a strong focus on lead generation, SEO, paid media, and marketing automation.
• Proven experience in the healthcare, SaaS, or technology industry is a plus.
• Expertise in Google Analytics, Google Ads, SEO tools (SEMrush, Ahrefs), CRM platforms (HubSpot, Salesforce), and marketing automation tools.
• Strong analytical skills with the ability to interpret data, measure performance, and optimize strategies accordingly.
• Excellent leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, growth-oriented environment.

Why Join Plutus Health Inc.?

• Be part of a rapidly growing, innovative company shaping the future of healthcare revenue cycle management.
• Lead impactful digital marketing initiatives that drive business success.
• Work in a collaborative, dynamic environment with opportunities for career growth and professional development.

Qualifications

• 8+ years of experience in digital marketing, with a strong focus on lead generation, SEO, paid media, and marketing automation
• Expertise in Google Analytics, Google Ads, SEO tools (SEMrush, Ahrefs), CRM platforms (HubSpot, Salesforce), and marketing automation tools
• Strong analytical skills with the ability to interpret data, measure performance, and optimize strategies accordingly
• Excellent leadership, communication, and project management skills
• Ability to thrive in a fast-paced, growth-oriented environment

Benefits

• Work in a collaborative, dynamic environment with opportunities for career growth and professional development

Responsibilities

• Digital Marketing Strategy & Execution
• Develop and execute a comprehensive digital marketing strategy aligned with business objectives
• Oversee SEO, SEM, PPC, email marketing, content marketing, and social media strategies to increase brand visibility and lead generation
• Optimize website performance, user experience (UX), and conversion rates through data analysis and A/B testing
• Monitor industry trends, emerging digital marketing technologies, and competitor strategies to stay ahead in the market
• Develop data-driven inbound and outbound marketing campaigns to generate high-quality leads
• Implement and optimize marketing automation workflows to nurture leads and enhance conversion rates
• Leverage paid advertising (Google Ads, LinkedIn Ads, etc.) and retargeting campaigns to drive engagement
• Collaborate with the sales team to align marketing efforts with revenue goals and ensure a seamless lead handoff
• Content Marketing & Brand Positioning
• Develop and oversee the content marketing strategy, including blogs, case studies, whitepapers, and thought leadership pieces
• Ensure consistent brand messaging across all digital platforms, including the website, social media, and email campaigns
• Manage social media presence, engagement strategies, and influencer partnerships to enhance brand credibility
• Analytics, Performance Tracking & Optimization
• Utilize Google Analytics, CRM platforms, and marketing dashboards to track campaign performance
• Analyze key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI
• Continuously test and optimize digital marketing campaigns based on performance insights and customer behavior
• Provide regular reports and insights to leadership on digital marketing effectiveness and opportunities for improvement
• Cross-Functional Collaboration & Leadership
• Work closely with sales, product, and customer success teams to align marketing strategies with business goals
• Lead and mentor a team of digital marketers, content creators, and external agencies to execute campaigns effectively
• Manage digital marketing budgets, ensuring optimal allocation of resources for maximum impact