Overview Senior SEO Manager (USA) at Black & White Zebra. We are looking for a Senior SEO Manager to oversee SEO performance with a strong emphasis on technical SEO excellence, scalable systems, and AI-driven workflows.

In this role, you’ll partner closely with our content, operations, and digital PR teams to drive measurable, sustainable organic growth across a portfolio of websites, including PeopleManagingPeople.com, TheDigitalProjectManager.com, and TheCTOClub.com.

Responsibilities

Technical SEO Leadership: Own comprehensive technical SEO initiatives, including crawlability, indexability, structured data, site speed, mobile optimization, internal linking, and site architecture. Conduct regular in-depth audits with tools like Screaming Frog, diagnose issues, and implement optimization strategies across multiple sites. Collaborate with engineering to translate SEO requirements into development work.

Content & Authority Building: Maintain and evolve keyword research, identify high-value opportunities, conduct gap analyses, and optimize content for visibility, engagement, and lead generation. Support Digital PR in prioritizing backlink opportunities and tracking link-building initiatives.

Analytics, Insights, & Experimentation: Monitor SEO performance using GA4, GSC, Ahrefs, and internal tools; provide clear cause/effect analyses; identify growth opportunities; develop and run SEO testing from ideation to measurement.

AI, Automation, & Systems: Leverage AI tools and automation to improve efficiency and scale SEO operations. Develop scalable systems and processes to drive better results.

Collaboration & Strategic Partnership: Work cross-functionally to plan and execute SEO initiatives aligned with business goals. Act as internal SEO expert and guide strategy with the Director of Content & SEO.

Your Skillset Includes

5+ years of hands-on SEO experience with a track record of driving measurable growth

Technical depth in site speed, structured data, crawlability, Core Web Vitals, and scalable site architecture

Experience scaling SEO across multiple websites with templated structures and internal linking strategies

Tool fluency: Wordpress, Ahrefs, Screaming Frog (or equivalent), GA4, GSC; data analysis in Excel/Google Sheets

Content alignment: Bridge SEO strategy with content and digital PR teams

AI & automation: Apply AI tools to improve efficiency and impact

Testing & experimentation: Design and run SEO experiments and leverage data to drive improvements

Analytical mindset: Surface insights and clearly communicate trends to stakeholders

Collaborative communicator: Influence cross-functional teams around SEO priorities

Nice to Haves

Experience in B2B SaaS SEO or other highly competitive industries

Experience with AirTable for managing content lifecycles

Knowledge of JavaScript for scaling SEO automations and data integrations

Understanding of server-side SEO factors and collaboration with developers

Active participation in the SEO community through writing or speaking

Salary & Employment Details

This full-time position is remote. Annual base salary range: $80,000 – $100,000 USD. Salary ranges vary outside the USA and by seniority; compensation is determined through interviews and review of qualifications, and may include discretionary bonuses and a comprehensive benefits package.

About Us

Black and White Zebra is a rapidly growing, independent media tech company. Since 2012, our publications help professionals succeed at work by providing forward-thinking resources, videos, podcasts, and educational content.

Our brands cover project management, product management, people management, customer experience, quality assurance, and more, with a mission to connect people with the knowledge, skills, and tools they need to succeed.

We are an equal opportunity employer and celebrate diverse backgrounds and attributes that contribute to our impact and innovation.

Employment Details

Seniority level: Not Applicable

Employment type: Full-time

Job function: Marketing and Sales

Industries: Technology, Information and Media

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Black & White Zebra is hiring: Senior SEO Manager (USA) in San Diego

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