Group Marketing Manager, Canada

Roles & Responsibilities Defines the marketing strategy Accountable for the growth and profitability targets for the brand Defines the marketing strategy as well as the 3-year strategic plan, including innovation Accountable for the execution of of marketing strategy Identify market opportunities and customer targets through competitive analysis by leveraging IQVIA panel data, positioning, and marketing strategy assessments Leads ad-hoc studies and analysis when required Analyses sell-in and sell-out available via data sharing from retailers Monitors, reviews, and reports on competitive activities Executes marketing plan with operational excellence Lead and oversee the execution of the marketing plan to support the overall product strategy and corporate objectives Works with international teams to ensure global strategic goals and objectives are incorporated into all marketing and communication activities, to meet the specific needs of various customer segments. Oversee the development and execution of the health care professionals (HCP, CDHF, Dieticians,…) and consumer tactical plans. Collaborate with the broker to approve customer account plans, to ensure that they reflect the opportunities in the territory and meet the strategic direction in the Marketing Plan. Leads and defines performance metrics of external agencies Own the brand dashboard analysis and communicate brand performance results against plan (KPI) to key stakeholders. Provides recommendations for contingency plans, where appropriate Provides reporting to headquarters on marketing plan execution Management responsibilities: Direct supervision of one Product Manager Supervise and develop collaborators to maximize brand initiatives efforts and promote the brand’s unique selling proposition. Evaluate collective and individual performances of team members. Budget Management Defines the marketing budget with the General Manager Accountable for meeting budget and all expenses related to the commercialization of the products Ensure budgets and schedules meet corporate requirements Profile: Minimum 6-8 years marketing experience within OTC, natural health, or consumer packaged goods environment Understanding of Canadian regulatory/compliance environment and pharmacy landscape Strong project management skills Skilled in communication strategies and execution tactics Strong analytical and planning skills Must possess strong organizational and critical thinking skills Experience in digital and print marketing, content marketing, and social media marketing Detail-oriented and highly organized Ability to work collaboratively Results oriented with proven track record of success Entrepreneurial spirit Strong interpersonal, oral and written skills and the ability to interact professionally in representing Biocodex Canada Proficiency in Nielsen / IQVIA panels Proficiency in Microsoft Office suite and digital platforms (Meta, GA4) Bachelor’s degree and/or MBA required Full fluency in French and English (written and spoken) BIOCODEX Canada Meydan okumayı kabul edin ve başvurunuzu gönderin! Find out more about our certifications here At BIOCODEX, our mission is to improve the health and well-being of women and men worldwide through our three main areas of expertise: microbiota, women’s health and orphan diseases. We offer innovative products and solutions, are dedicated to advancing scientific research, and use our expert knowledge for the benefit of all. Our teams are united by strong shared values. Rooted in our DNA, these values play a driving role in our business, while helping us grow as individuals and as a company. https://www.biocodex.com/ https://www.biocodexmicrobiotafoundation.com/ https://www.biocodexmicrobiotainstitute.com/fr