Digital Marketing Professional

Job Summary

Window Nation seeks a seasoned Email Marketing Specialist with 5+ years of experience in data-driven marketing strategies and strong digital marketing channel understanding. The ideal candidate will develop and execute effective email marketing campaigns to nurture leads and engage target audiences.

Key Responsibilities

• Manage the end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, email personalization, A/B testing, deployment, and post-mortem performance analysis.
• Develop and execute effective email marketing campaigns to nurture leads and engage Window Nation's target audience.
• Collaborate with cross-functional teams to create compelling email content, including newsletters, promotional offers, and event invitations.
• Monitor email deliverability, open rates, click-through rates, and conversion metrics to continuously optimize campaign performance.
• Strategize and implement effective SMS marketing campaigns to drive customer engagement and conversions.
• Craft concise and persuasive SMS content that complies with relevant regulations and effectively communicates the brand.
• Utilize SMS marketing platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics.
• Continuously analyze SMS campaign performance and make data-driven optimizations to improve results.
• Develop and implement marketing automation using industry-leading tools (e.g., Hatch, HubSpot, Marketo, Microsoft Dynamics, Pardot, etc.).
• Design and build automated transactional workflows to maintain customer satisfaction at various stages of the customer journey.
• Monitor and optimize marketing automation performance, identifying areas for improvement and implementing changes to maximize lead conversion and engagement.
• Implement lead nurturing strategies to guide prospects through the sales funnel and increase conversion rates using lead scoring, audience segmentation, and personalized messaging.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing

Preferred Qualifications

• Proficiency in email marketing and SMS platforms (e.g., Hatch, Mailchimp, Twilio, etc.)
• Strong understanding of best practices for email and SMS marketing, including audience segmentation, A/B testing, and performance analysis
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Dynamics, etc.) and building complex automated workflows
• Knowledge of HTML/CSS and basic graphic design skills are a plus
• Solid analytical and communication skills with the ability to interpret data, derive and share insights, and make data-driven optimizations
• Uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA
• Self-motivated and proactive, with the ability to prioritize and manage multiple projects simultaneously
• Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation

Qualifications

• Bachelor's degree in marketing, communications, or a related field
• Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing

Benefits

Responsibilities

• The ideal candidate will develop and execute effective email marketing campaigns to nurture leads and engage target audiences
• Manage the end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, email personalization, A/B testing, deployment, and post-mortem performance analysis
• Develop and execute effective email marketing campaigns to nurture leads and engage Window Nation's target audience
• Collaborate with cross-functional teams to create compelling email content, including newsletters, promotional offers, and event invitations
• Monitor email deliverability, open rates, click-through rates, and conversion metrics to continuously optimize campaign performance
• Strategize and implement effective SMS marketing campaigns to drive customer engagement and conversions
• Craft concise and persuasive SMS content that complies with relevant regulations and effectively communicates the brand
• Utilize SMS marketing platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics
• Continuously analyze SMS campaign performance and make data-driven optimizations to improve results
• Develop and implement marketing automation using industry-leading tools (e.g., Hatch, HubSpot, Marketo, Microsoft Dynamics, Pardot, etc.)
• Design and build automated transactional workflows to maintain customer satisfaction at various stages of the customer journey
• Monitor and optimize marketing automation performance, identifying areas for improvement and implementing changes to maximize lead conversion and engagement
• Implement lead nurturing strategies to guide prospects through the sales funnel and increase conversion rates using lead scoring, audience segmentation, and personalized messaging