Job Summary

Window Nation seeks a seasoned Email Marketing Specialist with 5+ years of experience in data-driven marketing strategies and strong digital marketing channel understanding. The ideal candidate will develop and execute effective email marketing campaigns to nurture leads and engage target audiences.

Key Responsibilities

Manage the end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, email personalization, A/B testing, deployment, and post-mortem performance analysis.
Develop and execute effective email marketing campaigns to nurture leads and engage Window Nation's target audience.
Collaborate with cross-functional teams to create compelling email content, including newsletters, promotional offers, and event invitations.
Monitor email deliverability, open rates, click-through rates, and conversion metrics to continuously optimize campaign performance.
Strategize and implement effective SMS marketing campaigns to drive customer engagement and conversions.
Craft concise and persuasive SMS content that complies with relevant regulations and effectively communicates the brand.
Utilize SMS marketing platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics.
Continuously analyze SMS campaign performance and make data-driven optimizations to improve results.
Develop and implement marketing automation using industry-leading tools (e.g., Hatch, HubSpot, Marketo, Microsoft Dynamics, Pardot, etc.).
Design and build automated transactional workflows to maintain customer satisfaction at various stages of the customer journey.
Monitor and optimize marketing automation performance, identifying areas for improvement and implementing changes to maximize lead conversion and engagement.
Implement lead nurturing strategies to guide prospects through the sales funnel and increase conversion rates using lead scoring, audience segmentation, and personalized messaging.

Requirements

Bachelor's degree in marketing, communications, or a related field
Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing

Preferred Qualifications

Proficiency in email marketing and SMS platforms (e.g., Hatch, Mailchimp, Twilio, etc.)
Strong understanding of best practices for email and SMS marketing, including audience segmentation, A/B testing, and performance analysis
Experience with marketing automation platforms (e.g., HubSpot, Marketo, Dynamics, etc.) and building complex automated workflows
Knowledge of HTML/CSS and basic graphic design skills are a plus
Solid analytical and communication skills with the ability to interpret data, derive and share insights, and make data-driven optimizations
Uphold best-in-class standards for email and SMS campaigns across the marketing calendar, ensuring compliance with CAN SPAM and TCPA
Self-motivated and proactive, with the ability to prioritize and manage multiple projects simultaneously
Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation

Qualifications

Bachelor's degree in marketing, communications, or a related field
Minimum of 5 years of experience in digital marketing, specifically focused on email marketing, SMS campaigns, marketing automation, and lead nurturing

Benefits

Responsibilities

The ideal candidate will develop and execute effective email marketing campaigns to nurture leads and engage target audiences
Manage the end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, email personalization, A/B testing, deployment, and post-mortem performance analysis
Develop and execute effective email marketing campaigns to nurture leads and engage Window Nation's target audience
Collaborate with cross-functional teams to create compelling email content, including newsletters, promotional offers, and event invitations
Monitor email deliverability, open rates, click-through rates, and conversion metrics to continuously optimize campaign performance
Strategize and implement effective SMS marketing campaigns to drive customer engagement and conversions
Craft concise and persuasive SMS content that complies with relevant regulations and effectively communicates the brand
Utilize SMS marketing platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics
Continuously analyze SMS campaign performance and make data-driven optimizations to improve results
Develop and implement marketing automation using industry-leading tools (e.g., Hatch, HubSpot, Marketo, Microsoft Dynamics, Pardot, etc.)
Design and build automated transactional workflows to maintain customer satisfaction at various stages of the customer journey
Monitor and optimize marketing automation performance, identifying areas for improvement and implementing changes to maximize lead conversion and engagement
Implement lead nurturing strategies to guide prospects through the sales funnel and increase conversion rates using lead scoring, audience segmentation, and personalized messaging

Digital Marketing Professional

Job Type