Senior Manager, Digital Marketing

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

As the Senior Manager, Digital Marketing , you will play an important national leadership role in shaping and advancing our digital marketing strategy to drive brand visibility, client engagement, and measurable growth.

You are a strategic, progressive and technically fluent leader who thrives in a collaborative, matrixed professional services environment. This is for an existing vacancy where you will play a pivotal role in balancing innovation with practical execution and bring a strong understanding of how digital performance contributes to firm growth.

• Own and evolve BDO Canada’s digital marketing channels as strategic growth platforms and primary digital conversion engine.
• Drive continuous optimization of user experience (UX/UI), page speed, conversion rate optimization (CRO), A/B testing, and personalization aligned to client journey stages.
• Ensure all digital initiatives support firm priorities, industry growth strategies, and national campaigns.
• Support brand growth on all digital platforms, ensuring a consistent and high impact experience
• Oversee the technical SEO foundation.
• Partner with internal, external and global technical teams to ensure the website infrastructure supports scalability, performance, and discoverability.
• Develop and execute content SEO strategies tailored to complex, expertise-driven professional services offerings.
• Develop strategies to position BDO’s thought leadership within AI-powered search results, featured snippets, and answer-based search experiences.
• Structure content to enhance discoverability by AI tools and large language models.
• Monitor evolving search behaviours and emerging technologies to ensure the firm remains competitive and visible in AI-driven environments.
• Help design and execute integrated campaigns that move prospects from awareness to MQL to SQL, with a focus on pipeline contribution and measurable ROI.
• Optimize conversion metrics across the funnel and continuously refine strategies based on performance insights.
• Partner closely with the Market Activations team to ensure that key channels are leveraged effectively across campaigns.
• Lead the e-mail marketing strategy, including segmentation, behavioural triggers, and personalized content journeys for long sales cycles.
• Design and execute Account-Based Marketing (ABM) programs targeting priority accounts and buying committees, coordinating website personalization, email sequences, and tailored content strategies.
• Translate analytics into actionable insights and strategic recommendations for senior leadership.
• Identify which channels, content, and campaigns generate qualified pipeline and continuously optimize investment allocation.

People Leadership & Collaboration

• Lead and develop a high-performing digital marketing team, fostering a culture of accountability, innovation, and continuous learning.
• Serve as the firm’s subject matter expert (SME) in digital marketing, SEO, marketing technology, and AI search strategy.
• Collaborate effectively across a national, matrixed environment.

The expected range of compensation for this role is $126,000 to $176,000

How do we define success for your role?

• You demonstrate BDO's core values through all aspect of your work: Integrity, Respect and Collaboration
• You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains & attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development.

Your experience and education

• Eight years of progressive leadership experience in digital marketing.
• Deep expertise in SEO (technical and content), marketing automation platforms (e.g., Marketo), CRM systems, and marketing analytics.
• Experience managing the digital client experience for long sales cycles and complex stakeholder groups.
• Strong understanding of AI search optimization and evolving digital trends.
• Demonstrated ability to connect marketing performance to pipeline and revenue outcomes.Proven people leadership experience in a collaborative, national organization.

Why BDO?

Our people-first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026 . This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us .

Flexibility: All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place.

Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct: Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

BDO may use artificial intelligence enabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decision making, and all employment-related outcomes are made by BDO personnel.

Ready to make your mark at BDO? send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page .

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