Digital Marketing & SEO Specialist

Position Details

Position Information

Requisition Number

S4619P

Home Org Name

Advancement Marketing

Division Name

Senior VP, Advancement

Position Title

Digital Marketing & SEO Specialist

Job Class Code

OCO4

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

Auburn Advancement is excited to begin the search for a Digital

Marketing and SEO Specialist to join our Operations and Strategy

team! In this position, you’ll manage and optimize digital

content and SEO strategies to enhance the visibility, user

experience, and effectiveness of Advancement websites, while

collaborating across teams to support engagement and strategic

goals.

What You’ll Do

• Lead with Vision Leads the execution of SEO strategies

by conducting keyword research, optimizing site structure and

metadata, and collaborating with content teams to improve

visibility and align digital efforts with long-term institutional

goals.

• Engage and Inspire Independently manages and updates

diverse content within the Content Management System ( CMS ) such

as campaign pages, event listings, and blogs. Ensuring quality,

accessibility, and consistency to enhance audience engagement.

• Drive Impactful Fundraising Coordinates with Advancement

stakeholders to align web experiences with strategic messaging and

campaign priorities, supporting navigation, layout, and

storytelling that drive donor interest and conversion.

• Champion Philanthropy Supports philanthropic initiatives

through digital channels by providing backup on email marketing,

content audits, and analytics reporting, enhancing the team’s

responsiveness and overall campaign impact.

• Advance Strategic Initiatives Monitors and analyzes

website performance using tools like Google Analytics to generate

actionable insights that inform content strategy, optimize user

experience, and support Advancement’s broader digital

objectives.

Why You’ll Love It Here

• Impactful Work: Your efforts will directly contribute to

the growth and success of Auburn University and its

priorities.

• Collaborative Environment: Join a team of dedicated

professionals who are committed to making a difference.

• Purpose Driven Work: Align your passion and fulfillment

to your work, where you’re trusted to reach your full potential and

achieve your pinnacle career experience.

• Culture by Design: Thrive in a culture that champions

respect, accountability, and professional development.

Now is the perfect time to join Auburn Advancement, a dynamic team

encompassing Operations and Strategy, Culture and Talent,

Engagement, Philanthropy, and Communications. Under the visionary

leadership of Senior Vice President Rob Wellbaum – a seasoned and

respected advancement professional – our organization is set to

revolutionize the future of Advancement.

Essential Functions

Your Responsibilities as a Digital Marketing and SEO

Specialist

Purpose

• Enhance the visibility and effectiveness of Advancement

websites through strategic SEO optimizations.

• Ensure content quality, consistency, and alignment with

institutional goals to support audience engagement and

conversion.

• Support Advancement’s mission by creating digital experiences

that inform, inspire, and drive strategic outcomes.

Collaboration

• Work cross-functionally with content teams, designers, and

stakeholders to align digital efforts with user experience and

institutional objectives.

• Coordinate with Advancement stakeholders to ensure digital

content supports strategic messaging and engagement goals.

• Provide backup support to team members on initiatives such as

email campaigns, analytics, and audits, contributing to team

efficiency.

Innovation

• Conduct in-depth keyword research and apply SEO best practices

to optimize metadata, page structure, and content strategy.

• Leverage website analytics tools (e.g., Google Analytics and

Search Console) to generate actionable insights and improve the

user journey.

• Continuously evolve digital strategy by identifying trends and

performance gaps to support decision-making.

Production

• Independently manage and update digital content in the CMS,

including campaigns, events, and blogs, ensuring timely and

accessible publication.

• Implement SEO recommendations across web properties to improve

search performance and organic reach.

• Execute tasks related to digital initiatives such as email

marketing deployment, content audits, and reporting.

Why Work at Auburn?

• Life-Changing Impact : Our work changes lives through

research, instruction, and outreach, making a lasting impact on our

students, our communities, and the world.

• Culture of Excellence : We are committed to leveraging

our strengths, resources, collaboration, and innovation as a top

employer in higher education.

• We’re Here for You : Auburn offers generous benefits,

educational opportunities, and a culture of support and work/life

balance.

• Sweet Home Alabama : The Auburn/Opelika area offers

southern charm, vibrant downtown scenes, top-ranked schools, and

easy access to Atlanta, Birmingham, and the Gulf of Mexico

beaches.

• A Place for Everyone : Auburn is committed to fostering

an environment where all faculty, staff, and students are welcomed,

valued, respected, and engaged.

Ready to lead and shape the future of higher education? Apply

today! War Eagle!

Minimum Qualifications

Minimum Qualifications

• Bachelor’s degree
• 4 years of experience in marketing and communications services,

and/or search engine optimization.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Posting Detail Information

Salary Range

$52,560 - $84,100

Job Category

Communications/Public Relations/Marketing

Working Hours if Non-Traditional

City position is located in

Auburn

State position is located

Alabama

List any hazardous conditions or physical demands required by

this position

Posting Date

07/28/2025

Closing Date

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and education

opportunities for all individuals without regard to race, color,

national origin, religion, sex, sexual orientation, gender

identity, gender expression, pregnancy, age, disability, protected

veteran status, genetic information, or any other classification

protected by applicable law. Please visit their website to

learn more.

Special Instructions to Applicants

Quick Link for Internal Postings

https://www.auemployment.com/postings/54995

Documents Needed to Apply

Required Documents

• Resume
• Cover Letter

Optional DocumentsSupplemental Questions

Required fields are indicated with an asterisk (*).

• * Please tell us how you first heard about this

opportunity.

(Open Ended Question)

• * Please select the answer that best describes your current

employment relationship with Auburn University

• Current full-time Auburn or AUM employee within probationary

period

• Current full-time Auburn or AUM employee outside of

probationary period

• Current part-time Auburn or AUM employee
• Not an Auburn or AUM employee
• * Do you have a Bachelor's Degree from an accredited

institution?

• Yes
• No
• Will obtain within 6 months
• * Do you have 4 years of experience in marketing and

communications services, and/or search engine optimization?

• Yes
• No

Qualifications

• experience, and effectiveness of Advancement websites, while
• experience, and support Advancement’s broader digital
• Collaborative Environment: Join a team of dedicated
• Purpose Driven Work: Align your passion and fulfillment
• Leverage website analytics tools (e.g., Google Analytics and
• Implement SEO recommendations across web properties to improve
• easy access to Atlanta, Birmingham, and the Gulf of Mexico
• valued, respected, and engaged
• Bachelor’s degree
• 4 years of experience in marketing and communications services,
• and/or search engine optimization
• Minimum Skills, License, and Certifications
• Minimum Skills and Abilities
• Minimum Technology Skills
• Minimum License and Certifications
• Resume
• Cover Letter
• Required fields are indicated with an asterisk (*)
• Do you have a Bachelor's Degree from an accredited
• Do you have 4 years of experience in marketing and

Benefits

• Part-time FTE
• Impactful Work: Your efforts will directly contribute to
• Culture by Design: Thrive in a culture that champions
• Life-Changing Impact : Our work changes lives through
• employer in higher education
• educational opportunities, and a culture of support and work/life
• Sweet Home Alabama : The Auburn/Opelika area offers
• A Place for Everyone : Auburn is committed to fostering
• $52,560 - $84,100
• Working Hours if Non-Traditional

Responsibilities

• In this position, you’ll manage and optimize digital
• content and SEO strategies to enhance the visibility, user
• collaborating across teams to support engagement and strategic
• Lead with Vision Leads the execution of SEO strategies
• by conducting keyword research, optimizing site structure and
• metadata, and collaborating with content teams to improve
• visibility and align digital efforts with long-term institutional
• Engage and Inspire Independently manages and updates
• diverse content within the Content Management System ( CMS ) such
• as campaign pages, event listings, and blogs
• Ensuring quality,
• accessibility, and consistency to enhance audience engagement
• Drive Impactful Fundraising Coordinates with Advancement
• stakeholders to align web experiences with strategic messaging and
• campaign priorities, supporting navigation, layout, and
• storytelling that drive donor interest and conversion
• Champion Philanthropy Supports philanthropic initiatives
• through digital channels by providing backup on email marketing,
• content audits, and analytics reporting, enhancing the team’s
• responsiveness and overall campaign impact
• Advance Strategic Initiatives Monitors and analyzes
• website performance using tools like Google Analytics to generate
• actionable insights that inform content strategy, optimize user
• Your Responsibilities as a Digital Marketing and SEO
• Enhance the visibility and effectiveness of Advancement
• websites through strategic SEO optimizations
• Ensure content quality, consistency, and alignment with
• institutional goals to support audience engagement and
• Support Advancement’s mission by creating digital experiences
• that inform, inspire, and drive strategic outcomes
• Collaboration
• Work cross-functionally with content teams, designers, and
• stakeholders to align digital efforts with user experience and
• Coordinate with Advancement stakeholders to ensure digital
• content supports strategic messaging and engagement goals
• Provide backup support to team members on initiatives such as
• email campaigns, analytics, and audits, contributing to team
• Conduct in-depth keyword research and apply SEO best practices
• to optimize metadata, page structure, and content strategy
• Search Console) to generate actionable insights and improve the
• user journey
• Continuously evolve digital strategy by identifying trends and
• performance gaps to support decision-making
• Independently manage and update digital content in the CMS,
• including campaigns, events, and blogs, ensuring timely and
• accessible publication
• Execute tasks related to digital initiatives such as email
• marketing deployment, content audits, and reporting