Marketing Operations Director

OverviewARK Productsis seeking aMarketing Operations DirectorinColumbia, SC . This is a full-time, on-site / hybrid role.

About Us: At ARK Products, we're passionate about creating innovative solutions to support individuals with sensory needs. Our team is dedicated to delivering high-quality products and services that make a real difference in people's lives. We're looking for a skilled Marketing Operations Director to join our team, drive our marketing efforts forward, and support measurable growth.

Job SummaryWe're seeking a highly organized, analytical, and tech savvy Marketing Operations Director to work directly with our VP of Sales & Marketing to manage projects, analyze sales channels, and drive our marketing tech tool stack. If you're a take-initiative problem solver with 5+ years of hands-on experience in marketing operations, we'd love to hear from you.

Key ResponsibilitiesMarketing Technology & Operations

Manage and optimize marketing technology stack (e.g., CRM, marketing automation, apps, business development tools, analytics, etc.)

Identify, research, test, and implement new tech solutions to meet business goals

Ensure seamless integration and performance of existing platforms

Maintain, troubleshoot, and optimize product feeds for various advertising platforms (e.g. Google Shopping, Facebook) and marketplace channelsProject Management

Plan & execute marketing projects focusing on scope, budget & delivery on deadlines.

Coordinate and manage vendors for both everyday operations as well as special strategic initiatives

Manage agency relationships for paid media, email marketing, and other channelsData Analysis & Reporting

Analyze channel performance and make data-driven suggestions to improve user experience and conversion rates

Track and report on key marketing metrics, providing regular insights and analysis on performance trends and areas for improvement

Develop and maintain reports, dashboards, and metrics to measure marketing performance and drive ROI-focused decisionsAdditional Responsibilities

Manage social media and partnership logistics, including ensuring the content team hits targets for scheduling, performance, community management, and other goals

Schedule newsletter setup for management approval

Ensure seamless execution of projects, agreements, and growth initiatives by coordinating and collaborating with vendors, team members, and other departments

Other projects as neededQualifications10+ years of hands-on experience in marketing operations or a related field

Technically savvy, analytical, and demonstrated project management skills

Highly organized and detail-oriented

Problem solver with initiative, discipline, and curiosity

Experience with marketing automation platforms, CRM systems, and website management a plus

Excellent communication and collaboration skillsBenefitsWhat We Offer:

Competitive salary and benefits package

Opportunity to work with a dynamic team

Professional growth and development opportunitiesHow to ApplyIf you're a driven marketing operations professional with a passion for innovation, we'd love to hear from you. Please submit your resume, along with a brief cover letter (optional) outlining your interest in this role and how your skills align with our needs.

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