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Category/Area of Expertise: Marketing

Job Requisition: 449092

Address: USA-ME-Scarborough-145 Pleasant Hill Rd

Store Code: Ecommerce Acquisition (5157855)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

Search Engine Optimization (SEO) Specialist responsible for planning, implementing, and managing overall strategy that delivers qualified traffic through organic search channels. Responsibilities include SEO optimization, conversion rate optimization for customer journey in organic search, including landing page strategy and A/B testing. The SEO Associate will work closely with content managers, other channel owners, product managers, web designers, digital merchandising, and web developers to ensure digital presence is fully optimized for organic. This Associate will also be responsible for ensuring that all SEO activity is aligned with and fully supports the seasonal retail calendar and commercial planning process as well as consistent with Brand eCommerce and Digital objectives.

Work Schedule

Our flexible/hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC, Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, and Hyattsville, MD.

Eligibility

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties And Responsibilities

Fully own organic search optimization and ROI maximization for all digital and eCommerce activity for Ahold Delhaize USA Brands

Perform keyword research and mapping to support content and optimization strategies

Optimize website content, metadata, and website structure for SEO best practices

Conduct regular SEO audits and support implementation of on-page improvements

Monitor SEO performance using tools like Google Analytics, Search Console, and SEMrush

Assist in the development of content briefs and support blog optimization efforts

Research and implement recommendations for link-building strategies

Stay current with evolving SEO trends, algorithm changes, and AI advancements

Support cross-functional teams with SEO recommendations and reports

Partner with content creators to ensure content is distributed effectively, generates leads, and improves SEO

Proactively work with product team to identify Technical SEO opportunities and to optimize websites on a continuous basis and implement SEO best practices

Monitor redirects, click rate, bounce rate, and other KPIs on a weekly/monthly basis; prepare and present reports regularly with clear recommendations

Create an A/B testing roadmap, collaborate with product, marketing, and digital merchandising teams, and execute and report on tests

Identify problems and deficiency and implement solutions in a timely manner

Develop and implement backlink strategy

Work with 3rd party vendors for Local SEO and Schema

Qualifications

1-3 years of experience as Search Engine Optimization Specialist or similar role

Experience with A/B testing and other testing metrics

Strong understanding of marketing technology capabilities and ability to lead/leverage

Up-to-date with latest trends and best practices in online marketing

Experience with web analytics tools such as Google Analytics

Highly proficient Microsoft Office knowledge - strong Excel and PowerPoint required

Experience with SEO ranking tactics and how to build content that enhances SEO results

Experience in Organic strategy, tactics and execution

Google Analytics Certification preferred

Experience with backlink strategies

Preferred Qualifications

Strong relationship building and communication skills

Strategic Planning and Project Management

Strong customer orientation

Ability to engage and influence teams

Project management skills with attention to detail

Must stay current and maintain industry knowledge, trends etc. in digital space, especially AI

ME/NC/PA/SC Salary Range: $75,040 - $112,560

IL/MA/MD Salary Range: $86,320 - $129,480

All ADUSA job offers take multiple factors into consideration including, but not limited to salary range, internal equity, a candidate's qualifications, geographic region, job-related knowledge and skills.

This position is eligible for an incentive bonus based on company performance as provided by the plan terms and governing documents.

At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent.

Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.

Our associates are the heartbeat of our organization. We are committed to offering a welcoming work environment where all associates can succeed and thrive. Guided by our values of courage, care, teamwork, integrity (and even a little humor), we are dedicated to being a great place to work.

We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Retail

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SEO Specialist Job at Ahold Delhaize USA in Scarborough

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