[Remote] Digital Advertising Strategist (Meta & Google Ads)

Note: The job is a remote job and is open to candidates in USA. AdSquad is a fast-growing digital marketing team managing paid media campaigns for B2B and D2C brands. They are seeking a results-driven Digital Advertising Strategist experienced with advertising on Meta and Google Ads to optimize performance and own account strategy.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta & Google Ads and possibly other platforms, such as LinkedIn and TikTok
• Analyze performance data and turn insights into action
• Improve KPIs including ROAS, CPA, CTR, and conversion rate
• Lead strategic direction for ad creative, messaging, and landing pages
• Monitor campaign health and proactively identify scaling opportunities
• Present strategy and performance insights clearly to internal team members
• Attend virtual meetings during U.S. business hours (8am–5pm CT)

Skills

• 3+ years of direct, hands-on campaign management (not just oversight)
• 3+ years of experience with Meta and Google Ads
• Proven experience managing $10K–$100K+ monthly budgets
• Proven experience coordinating with teams to achieve account success
• Strong understanding of campaign structure, targeting, tracking, and reporting
• Ability to interpret Data Studio or Ads Manager reports and extract actionable insights
• Experience with both B2B and D2C accounts
• U.S. residency required (Texas preferred but not required)
• Strong written and verbal communication skills in English
• Ability to work independently in a remote environment
• Experience with GoHighLevel
• Familiarity with ChatGPT / OpenAI GPT tools
• Multi-account agency experience
• Landing page & creative strategy input
• Product margin analysis experience

Benefits

• No medical, dental, or retirement benefits

Company Overview

• AdSquad is a leading social advertising agency that provides businesses the growth and scale needed through social advertising. It was founded in 2014, and is headquartered in San Antonio, TX, US, with a workforce of 2-10 employees. Its website is https://www.adsquad.co.