Join the ACI Learning Adventure!

Our Mission

Welcome to a new era of learning, where individuals and organizations come to transform goals into measurable success. At ACI Learning, we believe that anything worth doing is worth leading the way—with innovation, exceptional experiences, and impactful results.

We provide a full ecosystem of learning and development solutions that empower people and businesses to lead with confidence, learn with purpose, and achieve outcomes that matter. Join us, and together, we'll shape the future of skill-building and professional growth.

The ACI Team

Imagine collaborating with over 200 of the brightest minds who are passionate, grounded, and dedicated to shaping the future of eLearning. Together, we're not just a team; we're a movement in one of the most exciting times in tech.

Purpose-Driven Culture

At ACI Learning, work isn't just a job. It's a passion we pour into every project, every day. We celebrate creativity, innovation, and the joy of doing what we love.

Your Opportunity

Are you ready to be part of something transformative? Dive into a world of collaboration, growth, and endless potential. Apply now and help lead the change!

Who We Are

ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training. Our leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations.

What You'll Do

As our Performance & Growth Marketing Manager, you will own the strategy, execution, and optimization of full-funnel marketing programs that generate pipeline and revenue. You'll design high-impact campaigns, run experiments, manage performance channels, and collaborate across marketing, sales, and product to capture growth opportunities. This is a hands-on, results-driven role.

Reporting to the VP of Performance Marketing, you'll bring strategic thinking, creativity, and marketing savvy to engage target accounts and personas — showing how ACI's solutions strengthen corporate and government teams while scaling into new markets. This is a critical, high-visibility role for ACI Learning's growth: you'll both create and execute.

What You'll Need (Requirements)

6+ years B2B SaaS marketing experience, with focus on demand generation and campaign development.
Experience in direct B2B SaaS selling environments, partnering closely with Sales Leadership.
Proven track record of building successful ABM campaigns targeting accounts, personas, or verticals.
Experience creating campaigns to improve retention and ARR growth.
Skilled at managing agencies, vendors, and internal stakeholders.
Experience using HubSpot, Salesforce, Outreach and other marketing tools.
Bachelor's degree in Marketing, Business, or related field.

What Will Make Us Love You

Strong project management and multitasking abilities.
Excellent communication skills; able to collaborate with stakeholders at all levels.
Strong writing abilities, including persuasive email and ad copy.
Experience with A/B and multivariate testing, including AI-powered test design.
Analytical mindset; able to interpret complex marketing data and recommend practical solutions.
Familiarity with digital marketing channels, strategies, and best practices.
Hands-on experience executing HubSpot campaigns, Salesforce CRM workflows, and Outreach cadences.

What We're Counting On From You

Campaign Strategy

Develop and execute multi-channel acquisition strategies across Email, Google Ads, Meta, ABM, display, and retargeting.
Own the end-to-end campaign lifecycle: planning, budgeting, targeting, creative briefing, execution, tracking, and post-campaign analysis.
Ensure campaigns are aligned with growth objectives, sales priorities, and brand positioning.
Own performance KPIs (CAC, ROAS, CPL, conversion rate) and continually improve ROI.
Drive engagement across multiple segments, buyer personas, and verticals.
Run rapid A/B tests on landing pages, CTAs, creative, and nurtures to drive growth.
Partner with content and product marketing to align messaging and ensure seamless buyer journeys.
Build deep understanding of ICPs, segments, and value props to sharpen targeting and messaging.
Analyze campaign data, share insights, and recommend optimizations.

Lead Generation & Demand Platforms

Manage and optimize presence on third-party review and lead-gen platforms (G2, Capterra, Sourceforge, Technology Advice, Trustpilot, etc.).
Develop strategies to maximize ROI from these platforms — reviews, bidding, targeting, and content.
Track and report on lead quality, CPL, and conversion outcomes.
Manage review process to hit monthly, quarterly, and yearly goals.
Provide weekly reporting on funnel performance, lead quality, and opportunities sourced.

Agency & Vendor Management

Oversee agency relationships to ensure on-time, on-budget delivery of campaigns.
Evaluate and onboard external partners for media buying, SEO/SEM, creative, and paid media.
Serve as liaison to ensure accountability, campaign quality, and measurable outcomes.

Cross-Functional Collaboration

Partner with sales, product marketing, and content teams to align messaging, lead flow, and enablement.
Collaborate with web and operations teams to optimize landing pages, forms, and conversion funnels.

Budget Management & Forecasting

Manage performance marketing budget across channels, ensuring spend drives ROI.
Forecast campaign performance, pipeline impact, and spend requirements for quarterly/annual targets.
Market & Competitive Intelligence
Monitor competitor activity across paid and review platforms.
Provide insights on emerging trends, benchmarks, and new channel opportunities.
Stay current on industry tactics to drive innovation.

First 30-60 Days-Learn & Assess, Activate & Optimize

Onboard with Marketing & Sales teams, understand ICPs and pipeline targets.
Review and audit paid channels, lead aggregators, and current campaign performance.
Develop Lead Aggregator Review Plan
Get familiar with B2B and B2C channels.
Align with baseline reporting on lead quality and CPL.
Make recommendation for improvement across performance and growth channels
Launch first multi-channel campaign with aligned Sales enablement.
Optimize paid search/social with agency, hitting early CPL & conversion goals.
Run A/B tests across ads and landing pages

Longer Term- Scale & Deliver

Ensure 4-–5x quota coverage.

Why ACI Learning is Your Next Big Move

Comprehensive medical, dental, and vision coverage—starting the 1st of the month after your hire date.

Four weeks of paid parental or medical leave, so you can focus on what matters most.

Flexible PTO policy, sick time, and eight paid holidays — because we believe in balance.

401(k) retirement plan with immediate vesting and up to 5% matching contributions — we invest in your future from day one.

One free course each year after 90 days — advancing your skills is part of the job.

Tuition assistance to support your continued education and professional growth.

Qualifications

6+ years B2B SaaS marketing experience, with focus on demand generation and campaign development
Experience in direct B2B SaaS selling environments, partnering closely with Sales Leadership
Proven track record of building successful ABM campaigns targeting accounts, personas, or verticals
Experience creating campaigns to improve retention and ARR growth
Skilled at managing agencies, vendors, and internal stakeholders
Experience using HubSpot, Salesforce, Outreach and other marketing tools
Bachelor's degree in Marketing, Business, or related field
Strong project management and multitasking abilities
Excellent communication skills; able to collaborate with stakeholders at all levels
Strong writing abilities, including persuasive email and ad copy
Experience with A/B and multivariate testing, including AI-powered test design
Analytical mindset; able to interpret complex marketing data and recommend practical solutions
Familiarity with digital marketing channels, strategies, and best practices
Hands-on experience executing HubSpot campaigns, Salesforce CRM workflows, and Outreach cadences
Run A/B tests across ads and landing pages

Benefits

Longer Term- Scale & Deliver
Ensure 4-–5x quota coverage
Comprehensive medical, dental, and vision coverage—starting the 1st of the month after your hire date
Four weeks of paid parental or medical leave, so you can focus on what matters most
Flexible PTO policy, sick time, and eight paid holidays — because we believe in balance
401(k) retirement plan with immediate vesting and up to 5% matching contributions — we invest in your future from day one
One free course each year after 90 days — advancing your skills is part of the job
Tuition assistance to support your continued education and professional growth

Responsibilities

As our Performance & Growth Marketing Manager, you will own the strategy, execution, and optimization of full-funnel marketing programs that generate pipeline and revenue
You'll design high-impact campaigns, run experiments, manage performance channels, and collaborate across marketing, sales, and product to capture growth opportunities
Reporting to the VP of Performance Marketing, you'll bring strategic thinking, creativity, and marketing savvy to engage target accounts and personas — showing how ACI's solutions strengthen corporate and government teams while scaling into new markets
This is a critical, high-visibility role for ACI Learning's growth: you'll both create and execute
Develop and execute multi-channel acquisition strategies across Email, Google Ads, Meta, ABM, display, and retargeting
Own the end-to-end campaign lifecycle: planning, budgeting, targeting, creative briefing, execution, tracking, and post-campaign analysis
Ensure campaigns are aligned with growth objectives, sales priorities, and brand positioning
Own performance KPIs (CAC, ROAS, CPL, conversion rate) and continually improve ROI
Drive engagement across multiple segments, buyer personas, and verticals
Run rapid A/B tests on landing pages, CTAs, creative, and nurtures to drive growth
Partner with content and product marketing to align messaging and ensure seamless buyer journeys
Build deep understanding of ICPs, segments, and value props to sharpen targeting and messaging
Analyze campaign data, share insights, and recommend optimizations
Lead Generation & Demand Platforms
Manage and optimize presence on third-party review and lead-gen platforms (G2, Capterra, Sourceforge, Technology Advice, Trustpilot, etc.)
Develop strategies to maximize ROI from these platforms — reviews, bidding, targeting, and content
Track and report on lead quality, CPL, and conversion outcomes
Manage review process to hit monthly, quarterly, and yearly goals
Provide weekly reporting on funnel performance, lead quality, and opportunities sourced
Agency & Vendor Management
Oversee agency relationships to ensure on-time, on-budget delivery of campaigns
Evaluate and onboard external partners for media buying, SEO/SEM, creative, and paid media
Serve as liaison to ensure accountability, campaign quality, and measurable outcomes
Cross-Functional Collaboration
Partner with sales, product marketing, and content teams to align messaging, lead flow, and enablement
Collaborate with web and operations teams to optimize landing pages, forms, and conversion funnels
Budget Management & Forecasting
Manage performance marketing budget across channels, ensuring spend drives ROI
Forecast campaign performance, pipeline impact, and spend requirements for quarterly/annual targets
Market & Competitive Intelligence
Monitor competitor activity across paid and review platforms
Provide insights on emerging trends, benchmarks, and new channel opportunities
Stay current on industry tactics to drive innovation
First 30-60 Days-Learn & Assess, Activate & Optimize
Onboard with Marketing & Sales teams, understand ICPs and pipeline targets
Review and audit paid channels, lead aggregators, and current campaign performance
Develop Lead Aggregator Review Plan
Get familiar with B2B and B2C channels
Align with baseline reporting on lead quality and CPL
Make recommendation for improvement across performance and growth channels
Launch first multi-channel campaign with aligned Sales enablement
Optimize paid search/social with agency, hitting early CPL & conversion goals

Performance & Growth Marketing Manager

Job Type