Digital Marketing Manager

Company Overview

ZyCal Bioceuticals Healthcare Co., Inc. is a rapidly expanding, innovative healthcare company dedicated to becoming a global leader in regenerative nutrition. With a passion for health, ZyCal is leading the regenerative nutrition market with its patented stem-cell activating products in core categories for good bone, joint, and GI health.

Job Summary

We are seeking an energetic and detail-oriented Digital Marketing Manager with a passion for healthcare to lead our online marketing initiatives. In this role, you will develop and execute comprehensive digital marketing strategies and tactics that elevate brand presence, drive engagement, and generate measurable results across multiple digital/social channels. Your technical proficiency and creative flair will be essential in managing campaigns, optimizing performance, and analyzing data to inform decision-making. You will have years of product marketing management experience, couple with digital experience and the ability to roll your sleeves up and make things happen quickly in a fast-paced entrepreneurial culture of seasoned managers.

Duties

• Develop, implement, and optimize digital marketing campaigns across platforms including Google Ads, Facebook Advertising, and other paid channels to maximize reach and ROI.
• Manage website content using Content Management Systems (CMS) such as WordPress, ensuring site updates align with marketing goals and SEO best practices.
• Utilize SEO tools and conduct keyword research to enhance organic search visibility and improve search engine rankings.
• Drive paid search marketing (SEM) campaigns using Google AdWords and Google Analytics to track performance metrics and refine strategies.
• Support the key brand messaging, driving digital assets to significantly drive awareness, conversion and revenue.
• Actively manage web analytics reporting through Google Analytics and other analytics platforms to assess campaign effectiveness, user engagement, and conversion rates.
• Drive social media management efforts by designing social media advertising campaigns that increase followers, engagement, and brand awareness which translate into new customers.
• Conduct A/B testing on landing pages and ads to optimize conversion rates through continuous improvement techniques such as conversion optimization strategies.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints while managing website updates and technical integrations like Google Tag Manager and HTML/CSS adjustments.

Experience

• Must have 10 years of marketing experience in healthcare or consumables along with an entrepreneurial spirit to hit the ground running on first day.
• Must have a minimum of 5 years in digital marketing with hands-on, brand experience and know-how to drive the business using SEO tools, web analytics reporting, paid advertising campaign management, and content creation.
• Hands-on experience with Google Ads (AdWords), Facebook Advertising, SEM strategies, and social media marketing platforms.
• Technical proficiency in website management systems such as WordPress; familiarity with HTML, CSS, JavaScript is a plus.
• Manage graphic artist to create photoshop needs to support brand.
• Experience in e-commerce environments or health-related industries is preferred but not required.
• Strong project management skills with the ability to handle multiple campaigns simultaneously while maintaining attention to detail.

Total compensation includes salary (commensurate with experience) plus bonus plus stock options plus full benefits package.

Join us in shaping the future of health by leveraging innovative digital marketing strategies! We offer a vibrant work environment where your creativity fuels our growth—and your expertise makes a real impact on wellness worldwide!

Pay: $80,000.00 - $125,000.00 per year

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan

Education

• Bachelor's (Preferred)

Experience

• Direct marketing: 10 years (Required)
• Digital marketing: 5 years (Required)

Work Location: In person