Social Media Marketing Specialist

Company Description wosado middle east is a growing organization focused on delivering modern, results-driven solutions for clients across the region. Based in Dubai, United Arab Emirates, the company operates in a dynamic market that values innovation, creativity, and strong customer relationships. Team members are encouraged to contribute ideas, collaborate across functions, and support ongoing business growth. The work environment emphasizes professionalism, accountability, and continuous learning. Joining wosado middle east offers the opportunity to build a career in a fast-paced, forward-looking organization.

Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Dubai, United Arab Emirates. The specialist will manage social media channels, plan and execute campaigns, and develop platform-specific strategies to increase brand awareness and engagement. Daily responsibilities include creating and scheduling content, monitoring performance metrics, optimizing posts based on analytics, and responding to audience interactions in a timely and professional manner. The role involves coordinating with marketing and design teams to ensure consistent messaging, supporting digital marketing initiatives, and staying informed about platform updates and industry trends. The specialist will also prepare regular reports on campaign performance and recommend improvements to achieve business objectives.

Qualifications

Demonstrated skills in Social Media Marketing and Digital Marketing for brand building and lead generation.

• Strong abilities in Social Media Content Creation and Marketing, including planning and executing campaigns across key platforms.
• Excellent Communication skills, with the ability to convey clear, consistent messages and collaborate effectively with internal stakeholders.
• Experience using social media and analytics tools (e.g., Meta Business Suite, LinkedIn, Instagram, Google Analytics) to track and optimize performance.
• Relevant experience in marketing or social media roles; agency or multi-brand experience is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Strong organizational and time management skills, with the ability to handle multiple projects and deadlines.
• Fluency in English; proficiency in Arabic is a plus.
• Eligibility and willingness to work on-site in Dubai, United Arab Emirates.