Email Marketing Manager 2

What we offer

Comprehensive Benefits to Support You, Every Step of the Way

At Origin, we prioritize your health, well-being, and professional growth.

Our full-time benefits are designed to empower you through every stage of life, including:

• Healthcare Benefits:

Medical, dental and vision benefits, and an employer-paid health reimbursement account covering in-network medical expenses like prescriptions, copays, and deductibles.

• Paid Time Off:

PTO for vacations,9 paid federal holidays, and additional wellness days.

• Parental & Family Support:

Paid parental leave.

• Financial Security:

A 401(k) plan (after 1 year of employment) with employer matching and student loan payment support.

• Continuing Education Stipends:

Annual stipend for conferences or courses.

• Stock Options:

Share in Origin's long-term success as you grow your career with us.

At Origin, we believe in caring for the caregivers and redefining what it means to support your career and well-being.

About the role

We're looking for a Lifecycle Marketing Manager to own and optimize the patient journey across email, SMS, push, and other CRM channels.

Reporting to the Head of Growth Marketing and working closely with the Marketing, Product, and Experience teams, you'll build, launch, and improve lifecycle programs that drive activation, conversion, retention, reactivation, and lifetime value across Origin's care offerings and digital products.

You'll play a key role in shaping the patient experience for On-Track, Origin's subscription-based care program, helping patients stay engaged, achieve their goals, and realize ongoing value from their Origin experience.

This role is ideal for a marketer who loves building lifecycle systems that drive measurable business impact.

You're excited to design customer journeys, develop segmentation and personalization strategies, build campaigns in Iterable, analyze performance data, and continuously test new ways to improve engagement, retention, and lifetime value.

You'll have a direct impact on Origin's growth by helping more patients discover care, stay engaged in treatment, and continue their health journey with us over time.

What you'll do

Design & Optimize the Patient Journey

• Design lifecycle strategies that improve patient signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime value
• Develop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycle
• Create nurture programs that help prospective patients understand the value of care and take action
• Partner with Product, Clinical, and Operations teams to develop lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long-term value across Origin's care offerings, including OnTrack
• Identify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long-term value

Build & Execute Lifecycle Campaigns

• Build, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in Iterable
• Manage one-off campaigns, newsletters, promotional sends, operational communications, and product announcements
• Build and operationalize personalized campaigns and targeting strategies that create more relevant patient experiences
• Maintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentation
• Ensure all communications are on-brand, patient-centered, and aligned with clinical and compliance requirements

Test, Learn & Optimize

• Develop and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segments
• Analyze campaign performance and translate insights into actionable recommendations
• Monitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and revenue contribution
• Document campaign changes, test results, and key learnings to build institutional knowledge and inform future lifecycle strategy
• Communicate performance insights, program updates, and lifecycle recommendations to cross-functional stakeholders

Partner Across the Business

• Collaborate with Product, Experience, Clinical, Operations, and Growth teams to support launches, new services, clinic openings, and strategic initiatives
• Translate complex healthcare topics into clear, approachable, patient-friendly communications
• Incorporate patient feedback, behavioral insights, and business priorities into lifecycle strategy
• Help ensure major product launches and business initiatives have thoughtful communication plans and measurable success criteria

What makes us different

While each position may demand distinct skills and qualifications, we operate as a unified team, driven by our shared core values.

At Origin, we're all about creating a safe and supportive haven within our community.

We're a growing team of hardworking and passionate individuals who integrate the following values into our everyday practices:

• Own it.

We show up with our best work.

We're creative, focused, proactive, and get the details right.

• Go big.

We have a big vision for women's health and are energized by our potential impact.

We act with urgency, yet remember it's a.