Marketing Specialist - Facebook Ads

About Us

Marbeliz is a fast-growing women’s apparel company dedicated to empowering confidence through bold, beautiful designs. We’re a passionate team that moves quickly, values creativity, and is scaling rapidly in the competitive fashion space.

As we continue to grow, we’re looking for a results-driven Marketing Specialist who specializes in Facebook (Meta) advertising and has a proven background in generating sales through paid social campaigns.

Role Overview

As the Marketing Specialist – Facebook Ads, you will own and optimize our Facebook and Instagram advertising strategy with the primary goal of driving profitable sales for our dress collections. You will manage campaigns from creative testing through scaling, while closely tracking performance and continuously improving results.

This role is ideal for someone who understands how to turn ad spend into measurable revenue and thrives in a fast-paced fashion brand environment.

Key Responsibilities

Facebook & Instagram Advertising (Primary Focus)

• Plan, launch, manage, and optimize Facebook and Instagram ad campaigns
• Drive consistent sales and revenue growth through paid social
• Develop and test ad creatives, copy, audiences, and offers
• Scale winning campaigns while controlling cost per acquisition (CPA) and return on ad spend (ROAS)
• Manage campaign budgets and allocate spend effectively across ad sets
• Monitor daily performance and make data-driven optimizations
• Conduct A/B testing on creatives, audiences, placements, and landing pages

Creative & Campaign Strategy

• Collaborate with design and content teams to develop high-converting ad creatives
• Write compelling ad copy that converts
• Identify winning angles, hooks, and offers for our dress collections
• Stay up to date on Meta Ads best practices, algorithm changes, and industry trends

Analytics & Reporting

• Track and analyze key metrics (ROAS, CPA, CTR, conversion rate, etc.)
• Provide clear performance reports and insights to leadership
• Identify opportunities to improve campaign efficiency and profitability
• Support overall marketing strategy with data-backed recommendations

Cross-Functional Collaboration

• Work closely with design, product, and operations teams
• Align ad campaigns with new product launches and promotions
• Support email, SMS, and other marketing initiatives as needed

What We’re Looking For

• Proven experience generating sales through Facebook/Meta Ads (required)
• Strong track record of managing profitable campaigns with clear ROAS results
• Hands-on experience with Meta Ads Manager
• Ability to write high-converting ad copy and brief creatives
• Strong analytical skills and comfort working with performance data
• Understanding of e-commerce funnels and customer acquisition
• Excellent organizational and communication skills
• Experience in fashion, apparel, or beauty e-commerce is a strong plus
• Self-motivated, proactive, and results-oriented