Digital Marketing & AI Content Coordinator – Student Position

Job Summary

Key Responsibilities

• Assist with creating and managing Meta advertising campaigns.
• Develop and schedule content for Facebook, Instagram and TikTok.
• Create AI-assisted videos, graphics, captions and other digital content.
• Use AI tools to develop video scripts and marketing materials.
• Analyze advertising performance, engagement and lead-generation data.
• Prepare digital marketing reports and track campaign metrics.
• Test different advertisements, videos and content formats.
• Assist with landing pages, online forms and digital lead-generation campaigns.
• Maintain a digital content calendar and organize marketing assets.
• Research emerging AI and digital marketing tools and assess their potential business applications.
• Use analytics and digital tools to identify opportunities for improving online engagement.
• Maintain consistent branding across digital platforms.

Qualifications

• Currently enrolled in a Canadian post-secondary program related to digital marketing, technology, AI, data analytics or a related field.
• Interest in AI, digital marketing and emerging technology.
• Familiarity with social media platforms such as Facebook, Instagram and TikTok.
• Basic understanding of digital advertising and analytics.
• Comfortable learning AI-powered content and marketing tools.
• Strong computer and problem-solving skills.
• Ability to work independently and manage multiple digital projects.
• Punjabi language skills are an asset.
• Previous experience with Meta Ads Manager, Canva, CapCut, ChatGPT or similar tools is an asset.

Learning Opportunities

The student will gain practical experience in

• Digital advertising platforms
• AI-assisted content creation
• Social media marketing technology
• Digital campaign analytics
• Lead-generation technology
• Video and graphic production tools
• AI applications in business
• Digital marketing strategy and reporting

Eligibility

This is a student work-integrated learning position. The student's academic program must be directly related to the technology and digital marketing duties of the position.

Pay: $19.00 per hour

Expected hours: 20.0 per week

Benefits

• Employee assistance program
• On-site parking

Work Location: In person