Social Engagement Product Manager

Role Overview

We are seeking a Product Manager to drive initiatives in social engagement, app reviews, and online reputation management. This role blends operational execution with strategic project ownership, requiring someone who can ramp quickly, operate independently, and deliver at a high standard.

Key Responsibilities

Operational Support (~40%)

• Manage and prioritize backlog items related to cost-of-doing-business (CODB).
• Process product enhancement requests (PERs) and enterprise escalation queries (EEQs).
• Maintain product documentation and standards.
• Provide timely support to field teams via Slack and other channels.

Strategic Initiatives (~60%)

• App Reviews Rollout:
• Develop rollout strategy for limited availability launches.
• Collaborate with product marketing on customer-facing materials.
• Manage pilot customer cohorts through launch phases.
• Data & Scraping Upgrade:
• Evaluate vendors for review aggregation and scraping solutions.
• Conduct cost and integration analysis.
• Draft PRDs and one-pagers to recommend approaches.

Required Experience & Qualifications

Must-Haves

• Hands-on experience with social listening and online reputation management tools (e.g., Yext, Podium, Birdeye, or similar).
• Ability to independently scope and drive projects from brief to delivery.
• Proven track record of owning workstreams with minimal oversight.
• Prior product management experience in enterprise SaaS, CX, or B2B software.
• Comfort working directly with vendors on licensing, cost, and integration.
• Strong documentation skills (PRDs, rollout strategies, one-pagers).
• Excellent written communication for internal and external stakeholders.