Social Media & Video Manager

About the job

Company Description

Amerail Systems, Inc. is a premier nationwide hotel renovation company with 40 years of industry experience and more than 2400 multi-brand, large-scale projects completed. Our skilled, experienced, and dedicated project managers and crews provide our clients with a higher ROI through value-engineered renovation. We specialize in hotel renovations for major brands including but not limited to Hilton, Marriott, and Wyndham branded properties.

Position Title: Social Media & Video Manager

Reports To: Director of Marketing

Department: Marketing

Date Updated: September 24th, 2026

ROLE PURPOSE

The Social Media & Video Manager transforms Amerail’s established marketing strategy, buyer personas, campaign priorities, expertise, and project activity into compelling content and professional creative assets that engage and WOW B2B hotel renovation decision-makers nationwide.

This role requires a skilled content creator who can understand complex business topics, identify the strongest story, and clearly communicate Amerail’s value to hospitality decision-makers. The position combines social media management, graphic design, video editing and production, and project storytelling to build credibility, engage target audiences, and support lead-generation efforts.

PRIMARY RESPONSIBILITIES

• Create, schedule, publish, and manage content across LinkedIn, Facebook, Instagram, YouTube, TikTok, X, and Google Business Profile—with LinkedIn serving as Amerail’s primary B2B platform.
• Execute content in alignment with Amerail’s established Social Media Strategy, Video Strategy, buyer personas, brand standards, and broader marketing and overall company priorities.
• Help develop and grow Amerail’s YouTube presence through consistent evergreen educational, project, service, and expertise-driven video content.
• Write clear, audience-focused content for hotel owners, operators, management groups, asset managers, and other hospitality decision-makers.
• Proactively bring original creative thinking to Amerail’s marketing efforts and contribute new content ideas, creative approaches, platform opportunities, and recommendations to strengthen and evolve Amerail’s social media, video and general marketing efforts.
• Test new content topics, formats, hooks, creative approaches, trends, and platform-specific tactics, using audience response and performance data to inform ongoing recommendations.
• Monitor and report on social engagement, industry trends, and content opportunities relevant to Amerail and its target audiences.
• Track social media performance and use insights to continually improve content.
• Translate Amerail’s Marketing Performance Dashboard, campaign priorities, buyer personas, and broader marketing initiatives into an actionable social media and content plan.
• Maintain the social content calendar and organized libraries of creative and project assets.
• Plan, capture, edit, publish, and repurpose short- and long-form video and photography across social media, website, email, campaigns, and Sales support, including but not limited to: educational content, expert-led videos, project spotlights, case studies, before-and-afters, interviews, and people-focused content.
• Manage video projects from concept through publishing, including directing internal subject-matter experts and employees on camera, coordinating participants and outside production partners when appropriate.
• Design professional, on-brand graphics for social media, digital campaigns, email, sales materials, presentations, and events.
• Embrace and showcase Amerail’s company culture, proven approach, and hospitality expertise through project, educational, transformation, and employee-focused content—setting the brand apart from competitors.
• Repurpose core content across social media, email, website, campaigns, and sales materials.
• Provide light support for email graphics and routine website content updates.
• Collaborate with Marketing, Sales, Operations, project teams, leadership, and subject-matter experts to gather accurate information, identify meaningful content opportunities, and bring Amerail’s expertise and project stories to life.
• Occasional travel may be required for project-site content capture, company events, conferences, or priority video and photography opportunities.
• Monitor competitor activity, growth, content, and platform presence to identify relevant trends, opportunities, and areas for differentiation, and use findings to inform content, platform, and broader marketing decisions.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, plus 1–2 years of hands-on B2B social media marketing experience, with additional experience in content marketing, video production, digital content, graphic design, or marketing communications.
• OR
• 3–5 years of hands-on B2B social media marketing experience, with additional experience in content marketing, video production, digital content, graphic design, or marketing communications.
• Demonstrated ability to translate complex B2B topics into strategic, audience-focused content—not simply execute posts from a calendar.
• Strong portfolio showcasing professional graphic design, B2B writing, and video content.
• Strong writing, editing, graphic design, and visual storytelling skills.
• Experience managing content across multiple social platforms and adapting messaging and creative formats for each audience.
• Hands-on experience with Hootsuite and Meta Business Suite for content scheduling, publishing, community management, and performance reporting.
• Proficiency in Canva, Adobe Creative Suite, or comparable professional design tools.
• Experience with video editing, photography, and content repurposing.
• Basic experience with email marketing platforms and website content-management systems.
• Strong organization, deadline management, accuracy, and attention to detail.
• Ability to accept feedback, apply sound creative judgment, and revise work collaboratively.
• Experience in hospitality, construction, architecture, commercial real estate, or another complex B2B industry is preferred.
• Experience with ClickUp or a comparable project management/workflow platform is a plus.

SUCCESS MEASURES

• Growth in qualified audience reach, meaningful engagement, video views and retention, click-through rates, and website traffic from social, video, and content channels.
• Increased conversions and qualified leads influenced by social media, content, and campaign assets.
• Consistent, timely execution of approved content calendars and lead-generation campaign priorities while maintaining high standards for quality, accuracy, and brand consistency.
• Effective use of performance data to test, optimize, and improve content, creative, calls to action, and channel strategy.
• Continued improvement in video performance, including watch time, audience retention, search visibility, engagement, and traffic or actions generated from video content.
• Effective repurposing of content across social media, email, website, campaigns, and sales-support channels.
• Organized creative assets and reliable adherence to established workflows, deadlines, and approval processes.
• Consistent adherence to Amerail’s brand standards, voice, messaging, and visual identity across social media, video, content, and other creative assets.

HOW TO APPLY

Please submit:

• A current résumé
• A portfolio or work samples demonstrating:
• B2B social media content and copywriting
• Professional graphic design
• Short- or long-form video editing
• Content adapted across multiple marketing channels
• Email or website graphics, if available
• Social media results or performance insights, when possible

For each sample, briefly explain the audience, objective, your specific role, and the results achieved. Portfolios should demonstrate strategic thinking and storytelling not only graphic design or social media scheduling.

Pay range in United States

Exact compensation may vary based on skills, experience, and location

Base Salary

$55,000/yr. - $70,000/yr.

Additional compensation types

Featured Benefits

Medical insurance

Vision insurance

Dental insurance

401(k)