Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Staff Business Analyst, AI-Enabled Commerce

San Mateo, CA (hybrid) - will require regular onsite work at our San Mateo campus (1-2 times per week)

Please note, this is a senior individual contributor Business Analyst role, not a Product Management position.

About The Role

Join the Commercial Development team at PlayStation and help shape the future of our Direct-to-Consumer businesses - PlayStation Store and PlayStation Direct!

You will be accountable for translating commercial opportunities into business requirements and change in processes, using experimentation to build the case for change, and influencing senior leaders through structured analysis and financial reasoning. You’ll also collaborate with business, product, data science and engineering teams to ensure new product features meet those business requirements. You will not own a product roadmap, feature backlog, or delivery team.

This role sits at the intersection of commerce, data science, product, engineering and business strategy, with a strong emphasis on decision quality, experimentation, and commercial impact.

What You’ll Do

Lead complex business analysis for global, high-impact AI / ML initiatives across digital commerce, personalization, subscriptions, and publishing operations
Translate complex commercial objectives into actionable business requirements with measurable outcomes
Partner with product, engineering, and data science teams to ensure product requirements meet the needs of the business and then facilitate successful product development and delivery
Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations
Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements
Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies
Mentor team members in AI / ML business analysis and product development methodologies, champion responsible data practices, and encourage continuous learning across teams

What This Role Is Not

Not a Product Manager role
Not feature or roadmap ownership
Not delivery or execution management
Not a purely technical ML, data science or data analyst role

What We’re Looking For

8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businesses
Decompose vague business problems into structured analytical questions and clear business requirements
Partner with product, engineering and data science teams to design and deliver commerce and tooling solutions
Define decision logic before proposing solutions
Challenge assumptions and build arguments using data and financial reasoning
Map complex business process and direct teams through process improvement and automation initiatives
Strong experience working alongside data science / machine learning teams, including:

Defining requirements for AI / ML enabled solutions
Evaluating model applicability and limitations
Translating model outputs into business decisions

Deep understanding of experimentation and measurement
Commercial mindset with comfort discussing unit economics, marginal vs absolute lift, and ROI
Executive-level communication skills, able to explain complex concepts clearly and credibly, backed by data-driven arguments

Nice to Have

Experience with personalization, next best action frameworks, or decision automation
Familiarity with AI governance, ethics, and responsible data practices
Experience operating in global, cross-functional environments

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$178,100—$267,100 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Staff Business Analyst