At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams.

We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.

To learn more, visit www.mattermost.com

We are not hiring a traditional SEO specialist.

We are hiring an AI-native digital operator who treats AI as infrastructure — not novelty — and owns the website as a performance engine.

If you casually experiment with AI, this is not the role.

If you design AI workflows, build automations, and continuously optimize digital systems, keep reading.

The Role

You will own Mattermost.com from a digital performance perspective.

This is a hands-on builder role. You execute daily while continuously improving the system behind the execution.

You will

Build and maintain pages in WordPress
Launch landing pages quickly and efficiently
Continuously optimize SEO and search visibility
Automate repeatable workflows
Design AI-assisted systems that reduce manual effort
Treat the website as a growth engine, not a brochure

Core Responsibilities

1. WordPress Ownership (Required)

Build and update landing pages, blog posts, campaign assets, and conversion flows in WordPress
Maintain template consistency, schema integrity, tagging structure, and UX standards
QA releases for speed, mobile readiness, accessibility, and conversion logic
Collaborate with design and engineering while confidently building within templates independently
Troubleshoot HTML/CSS issues without hand-holding
Deep WordPress proficiency is non-negotiable.

2. AI-Native SEO & Automation

You will architect workflows — not simply “use AI.”

Examples of expected ownership

AI-assisted keyword clustering and competitive research
Structured prompt frameworks for content briefs and optimization
Automated SEO audits
AI-assisted schema and metadata generation
Workflow automation using tools like n8n, Zapier, Make, APIs, or similar
AI-driven analysis of CRO tests and search performance
Integration of AI tools into repeatable systems

You should be able to clearly articulate

The AI tools you actively use
The workflows you’ve built
The automations you’ve shipped
How AI improved speed, quality, or measurable performance

We expect experimentation, iteration, and systems thinking.

3. CRO, UX & Conversion Systems

Own optimization of demo flows, navigation, and campaign landing pages
Use analytics and AI to identify friction and drop-offs
Design and test experiments continuously
Partner with demand generation and performance marketing teams to ensure conversion efficiency

4. Analytics & Digital Infrastructure

Ensure tagging accuracy in GA4 and GTM
Maintain and improve reporting workflows (Looker Studio or similar)
Automate reporting and insight generation where possible
Partner across Salesforce, Pardot, 6sense, and related systems to ensure digital continuity

You think in systems — not one-off fixes.

Required Qualifications

3–6 years of B2B SaaS experience in SEO, digital growth, or web operations
Deep WordPress proficiency (required)
Strong technical SEO expertise (schema, internal linking, crawl logic, indexing)
Hands-on GA4 and GTM experience
Demonstrated use of AI tools beyond basic experimentation
Experience building automation workflows (n8n, Zapier, Make, APIs, etc.)
Proven measurable SEO, GEO, AEO, or conversion growth impact
This role may require the candidate to obtain and maintain a U.S. security clearance in the future.

As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.

What Will Make You Stand Out

You’ve built repeatable AI workflows
You understand structured prompting and prompt iteration
You proactively research and test emerging tools
You continuously optimize your own processes
You show intellectual curiosity and strong ownership
You are deeply committed to mastering AI-driven digital execution

What This Role Is Not

Not purely content writing
Not agency coordination
Not light-touch SEO support
Not surface-level AI usage

This is a builder role.

If you believe AI is a daily operating system — not a trend — and you want to build digital infrastructure that powers mission-critical organizations, we’d love to meet you.

Why Mattermost

We’re on a mission to transform how teams work securely and efficiently. We value innovation, speed, and curiosity, and you’ll be empowered to explore AI-driven approaches that define the future of digital marketing.

Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Mattermost is an EEO Employer, we are a remote-first, open-source company.

We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time.

Mattermost values your unique perspective—we welcome all applicants. We encourage individuals from all backgrounds to apply and are committed to assessing candidates based on their skills and qualifications. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.

If you require accommodations during the interview process, please let us know—we’re happy to assist.

Original job AI-Native Digital Experience / SEO Automation Lead posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

✨ Job alerts

✨ Job alerts

AI-Native Digital Experience / SEO Automation Lead