(USA) Senior Analyst, Marketing Planning and Strategy

(USA) Senior Analyst, Marketing Planning and Strategy

Company Overview

Walmart Connect connects brands to Walmart's 150 million weekly shoppers through meaningful, measurable media experiences. As a closed-loop media business, the team focuses on helping brands grow while enhancing the shopping experience for customers. This role supports the delivery of high-quality marketing experiences and storytelling initiatives that strengthen Walmart Connect's brand and engagement with advertisers and partners.

Role and Responsibilities of (USA) Senior Analyst, Marketing Planning and Strategy:

You will support the strategy, planning, and execution of impactful marketing experiences that elevate Walmart Connect's brand. Collaborating with cross-functional teams, you will ensure seamless event and project execution aligned with business goals.

• Support strategic planning and execution of Walmart Connect's portfolio of internal events.
• Partner with Senior Manager to define event objectives, KPIs, measurement frameworks, and success criteria.
• Lead assigned events or workstreams, ensuring timelines, deliverables, and quality standards are met.
• Collaborate with Sales, Marketing, Communications, Product Marketing, and Media Insights to support programming and storytelling aligned with strategic priorities.
• Build and manage detailed project plans, timelines, and workflows to ensure smooth event execution.
• Work with Brand & Content Strategy and Creative teams to support cohesive, narrative-driven event experiences.
• Support venue sourcing, vendor evaluation, and coordination across production, A/V, F&B, décor, and logistics.
• Manage registration, attendee communications, rooming lists, itineraries, and on-site operational details.
• Support on-site execution by coordinating vendors, assisting leadership, welcoming guests, and resolving real-time issues.
• Contribute to post-event surveys, reporting, and performance insights to measure impact and inform future planning.
• Support budget tracking, vendor invoicing, and reconciliation in partnership with the Senior Manager.
• Document learnings and identify opportunities to streamline processes and improve future experiences.
• Always act in accordance with Walmart values and everyday low-cost principles.

Required Skills and Experience of (USA) Senior Analyst, Marketing Planning and Strategy:

• 3-5 years of experience in industry marketing, event marketing, or large-scale event execution.
• Experience supporting or leading high-visibility, client-facing, or executive-level events.
• Exposure to media, advertising, retail media, or technology industries.
• Strong project management and organizational skills with attention to detail.
• Ability to translate strategy into clear execution plans.
• Experience working with vendors, budgets, and operational logistics.
• Strong written and verbal communication skills.
• Comfortable in a fast-paced, highly collaborative environment.
• Ability to build effective working relationships across cross-functional teams.
• Willingness to travel for on-site execution.
• Bachelor's degree in business or related area OR 2 years' experience in business or related area.

Preferred Qualifications

• Optional preferred qualifications as outlined; if none listed, none are required.

Compensation and Benefits of (USA) Senior Analyst, Marketing Planning and Strategy:

• Annual salary range: $84,000 - $156,000 and $91,000 - $169,000, based on 40-hour week.
• Additional compensation includes annual or quarterly performance bonuses and, for certain positions, stock awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase plan, and company-paid life insurance.
• Paid time off including PTO (sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Live Better U education benefits covering tuition, books, and fees for eligible high school, bachelor’s, and short-form certificate programs.

About Walmart

Walmart emphasizes a safe, productive, and inclusive workplace. The Walmart fosters collaboration, integrity, operational excellence, and continuous learning. Walmart is committed to maintaining a drug-free workplace to ensure the safety and productivity of all associates.

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FAQ

Q: What does a Strategy and Planning Analyst do?

A: They analyze business needs, develop strategic plans, and guide the direction of a company to achieve goals effectively.

Q: What does a Senior Marketing Analyst do?

A: They optimize marketing campaigns, collaborate on audience strategies, track performance, and identify opportunities to improve ROI.

Q: What skills are needed to be a Strategy and Planning Analyst?

A: Key skills include analytical thinking, data interpretation, business acumen, communication, and proficiency with planning tools and software.

Q: Is being a Strategy and Planning Analyst a high-pressure job?

A: Yes, the role can be demanding due to tight deadlines, complex data analysis, and the need to influence strategic business decisions.