Fractional Chief Marketing Officer / Fractional Marketing Director

Position Overview

Fractional Chief Marketing Officer (CMO) / Fractional Marketing Director (Hourly | Part-Time) – Remote, U.S. Based.

This role is a fractional, contract (1099) engagement with a time commitment of 20–40 hours per month. Location: Remote (U.S.-based only) and Schedule: Flexible, recurring monthly engagement.

We are a growing home services and contracting company building a strong digital-first brand and lead generation engine. With an established virtual marketing team handling SEO, PPC, social media, and creative execution, we need a senior marketing leader to provide strategic direction, tighten systems, refine campaigns, and elevate team performance. This position is focused on leadership and strategic optimization—not day-to-day execution.

Key Responsibilities

• Review and refine the overall digital marketing strategy, ensuring alignment between SEO, PPC, paid social, and organic efforts, and translate business goals into clear marketing KPIs and roadmaps.
• Oversee Google Ads strategy—including search, local services, retargeting—and provide guidance on keyword strategy, budget allocation, and conversion tracking, as well as support Facebook/Instagram lead generation initiatives.
• Guide the SEO strategy with a focus on local SEO, content development, authority building, and ensure it complements the paid search efforts.
• Lead and mentor an existing remote marketing team by identifying skill gaps, improving SOPs, and enhancing reporting, accountability, and communication.
• Define and implement clear reporting dashboards to track leads, CPL, CAC, and ROI while establishing feedback loops between marketing, sales, and operations.

Required Qualifications

• Proven experience as a CMO, Marketing Director, or Senior Digital Marketing Leader.
• Strong command of Google Ads (non-negotiable) along with a solid understanding of SEO, paid social, and lead generation funnels.
• Experience leading or overseeing remote or virtual marketing teams.
• Ability to simplify complexity and focus teams on initiatives that drive performance and ROI.
• Experience working with contracting, home services, trades, or local services businesses is highly preferred.

Preferred Qualifications

• Experience working with small to mid-sized service businesses ($1M–$10M+ range).
• Comfortable stepping into imperfect systems and improving them.
• Strategic thinker who is both practical and ROI-driven.
• Excellent communicator with leadership and execution teams, understanding local lead generation and competitive market dynamics.

Benefits & Perks

• Benefits: Flexible work from home options available.