Digital Marketing Specialist

About the position

American Crane & Equipment Corporation (ACECO) is seeking a Digital Marketing Specialist to execute our digital channel strategy and content operations. This is not a junior marketing assistant role. This position requires independence, digital channel fluency, and a role ownership mindset.

The Digital Marketing Specialist is responsible for the master content calendar, coordinates cross-channel execution, and ensures continuity across social media, blog publishing, email marketing, podcast production, and paid advertising support. Success in this role depends on proactive planning, disciplined execution, data-driven reporting, and the ability to pivot without losing momentum.

Responsibilities

• Maintain the master content calendar for ACECO, AL Podcast, and NorLink Solutions
• Schedule content a minimum of 30 days in advance across digital platforms
• Publish social media content across all company platforms
• Coordinate blog publishing schedule, including working directly with freelance writers and consultants
• Ensure consistency, timing accuracy, and alignment with business objectives
• Write and publish press releases
• Schedule and publish blog posts authored by freelance writers and consultant teams
• Maintain publishing cadence and content pipeline integrity
• Serve as internal liaison to paid advertising consultants
• Participate in weekly consultant meetings
• Coordinate creative assets, messaging, and campaign readiness
• Support paid campaign execution and reporting inputs
• Compile and report monthly Marketing Dashboard metrics, including web traffic, engagement data, and Google Analytics insights
• Support campaign performance reporting
• Monitor channel effectiveness and identify optimization opportunities
• Coordinate podcast production workflow
• Execute episode publishing, distribution, and promotional scheduling
• Ensure alignment between podcast content and broader marketing strategy
• Build, schedule, and deploy email campaigns
• Support audience segmentation and CRM-based targeting initiatives
• Ensure campaign accuracy and brand alignment
• Coordinate with internal graphic designers and multimedia designers
• Support creative needs for events, outreach initiatives, and sales-driven campaigns
• Ensure production of high-quality visual and digital assets
• Support marketing presence at trade shows and industry events as needed
• Travel occasionally throughout the year
• Maintain workload continuity during travel periods

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• Equivalent professional experience considered
• 3–5+ years of professional marketing experience required
• Experience managing digital channels and content calendars
• Experience working with external marketing consultants or agencies
• Google Analytics proficiency required
• HubSpot or similar marketing automation platform preferred
• CRM familiarity preferred
• Strong Microsoft Office skills
• Experience managing multi-platform social media channels
• Comfort working with dashboards, data, and reporting metrics
• Digital channel fluency
• Strong writing and editing skills
• Organizational discipline and proactive planning
• Ability to manage multiple initiatives simultaneously
• Comfort operating independently with minimal supervision
• Ability to pivot priorities without losing execution momentum
• Authorization to work in the United States without current or future employer sponsorship
• Ability to verify identity and employment authorization (Form I-9)
• Eligibility to access information or technology governed by U.S. export control laws (including 10 C.F.R. Part 810, EAR, and/or ITAR), where applicable
• Willingness to undergo a background check in accordance with applicable laws
• Willingness to undergo a pre-employment drug screen and participate in randomized drug testing during employment
• Ability to meet posted work schedule and required hours
• Ability to maintain reliable attendance and punctuality
• Willingness to follow all company safety policies and procedures
• Willingness to wear required PPE when in shop or manufacturing areas
• Willingness to complete required safety, compliance, and role-specific training
• Ability to perform the essential functions of the position, with or without reasonable accommodation
• Ability to maintain professional conduct aligned with company values and expectations
• Ability to sit for extended periods performing computer-based work
• Frequent use of hands and fingers for typing and digital execution
• Ability to travel occasionally for trade shows and events
• Ability to lift and carry marketing materials up to 25 pounds
• Ability to work in both office and manufacturing environments following safety protocols

Nice-to-haves

• Experience in B2B or industrial/manufacturing environments preferred

Benefits

• Competitive salary based on experience, skills, education, and market data
• Comprehensive medical, vision, dental, and life insurance available day one (no wait)
• Wellness plan
• Generous paid time off (unused PTO rolls over each year)
• 401K retirement plan
• 10 paid company holidays
• Tuition reimbursement