Company

Rescom is a distinguished contractor with over 45 years of experience, specializing in residential, commercial, and smaller projects. We set the standard for trusted, people-first construction, delivering exceptional projects, with care, certainty and a seamless experience. Our passion lies in solving problems and cultivating meaningful connections, because at the core of everything we do, relationships are everything.

Overview

You will lead the execution of thoughtful, high-impact campaigns that expand our reach and drive home Rescom’s value proposition in the market. You will bring together creative storytelling and performance strategies to test new channels, improve conversion across the funnel, and leverage symmetry between our two primary divisions. Beyond the metrics, you’ll champion a people-first, mission-aligned approach to Rescom’s growth — ensuring every initiative reflects our values while driving real, measurable impact.

Marketing

General Responsibilities

Full cycle management of our marketing campaigns (web, social media, email, in-person, influencers, etc.) - from contributing to the initial idea to owning the implementation and reporting at completion
Execute the marketing strategy to support Rescom’s growth and expansion in current and new market segments and regions
Utilize data and analytics to recommend and execute marketing strategies
Conduct research in new markets to ensure our marketing strategies are well-informed and relevant to these markets
Ensure all marketing materials and communications maintain a consistent brand voice and message, reinforcing Rescom’s defining mission and values across all touchpoints
Ensure all marketing tactics and activities align with Rescom’s brand standards
Document all marketing initiatives, and track costs in relation to marketing initiative. Supply monthly reports and financial analysis regarding marketing business conditions and strategy effectiveness
Assist with coordination of special events: trade shows, open houses, and industry speaking engagements
Assist in procuring the needed services for marketing, printing, mailing and other related services
Work with accounting to ensure marketing expenditures are in line with divisional budgets

Social Media & Websites

General Responsibilities

Execute a results-driven social media strategy
Develop and curate engaging content for social media platforms
Monitor social media trends and produce content in alignment with these trends
Maintain unified brand voice across different social media channels
Create a social media calendar
Interact with users and respond to social media messages, inquiries, and comments
Review analytics and create reports on key metrics
Coordinate project photos and their inclusion on social media and websites

Skillset

Our ideal candidate brings the following to the table:

Minimum 5 years in marketing in progressively challenging roles
Bachelor's degree in marketing, business, communications or related field
A data-driven but creative storyteller who is comfortable working with numbers, analyzing quality metrics, and developing marketing copy
Experience with overseeing marketing budgets on platforms like Meta, Google and other paid advertising mediums
Strong business strategy, project management, people management and leadership skills
Comfort working in a sometimes ambiguous but fast-paced environment
High attention to detail
Passion for a variety of digital media and proficiency with major social media platforms
Demonstrated success with website creation and optimization
Strong copywriting and editing skills
Proven experience and understanding of branding, typography, and layout principles
Proficiency in Adobe InDesign, Canva, or Adobe Illustrator/Photoshop (or similar design tools) as well as Microsoft Word, PowerPoint, and Excel
Digitally savvy with experience using marketing platforms like Klaviyo, Mailchimp, Canva or similar

Job Type: Full-time

Pay: $70,000.00-$85,000.00 per year

Benefits

Casual dress
Company events
Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
Mileage reimbursement
On-site parking
Profit sharing
Vision care

Education

Bachelor's Degree (required)

Location

Edmonton, AB T5M 2L7 (preferred)

Work Location: In person

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Manager | Marketing & Social Media