E-Commerce Marketing Manager, Empowering Active Adults 55+Join us in making a meaningful difference for active adults aged 55+, helping them stay engaged, healthy, and fulfilled through sports and innovative products.

Company Overview

Our mission is to inspire purposeful living for adults aged 55 and over. We design products that support warm-up, recovery, and rehabilitation for lifetime sports like tennis, pickleball, and golf. We empower our customers to enjoy the activities they love, keeping them fit and fulfilled.

Role Overview

As our E-Commerce Marketing Manager, you’ll be the bridge between our brand and the vibrant 55+ community, crafting campaigns that inspire and drive engagement across digital platforms. You’ll play a key role in building awareness, strengthening our brand, and driving sales as we grow.

Key Responsibilities

Design and launch targeted e-commerce campaigns for Amazon, Shopify, and other marketplaces
Optimize SEO and SEM strategies to boost visibility and attract new customers
Lead content creation and management, ensuring messaging resonates with our audience and supports SEO goals
Analyze campaign performance and provide actionable insights for continuous improvement
Build and nurture online communities, especially on YouTube and Facebook, to foster engagement and loyalty
Collaborate across teams to adapt strategies and achieve business milestones

Required Experience

Experience with e-commerce platforms (Shopify, Amazon Marketplace) and digital advertising (Google Ads) tailored for the 55+ demographic
Proficiency in social media management, content creation, and analytics tools
Ability to interpret data and adjust strategies for measurable results

Ideal Candidate Profile

Passionate about sports and marketing
Adaptable, hands-on, and eager to learn and grow
Team-oriented and motivated to achieve results
Driven by a meaningful mission

Ready to inspire and empower active adults? Apply now and help us shape a healthier, more purposeful future!

Pay: $80,000.00 - $120,000.00 per year

Benefits

401(k)
Employee discount
Health insurance
Paid time off

Work Location: In person

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Marketing & Sales Specialist

E-commerce Marketing Manager