Digital Marketing Manager

About The Company
Dover Food Retail (DFR) is a leading manufacturer specializing in display cases, specialty products, refrigeration systems, power systems, glass doors, and comprehensive service solutions. Operating under reputable brands such as Hillphoenix and Anthony, DFR is committed to delivering innovative and high-quality solutions to the food retail industry. With a strong focus on customer satisfaction, technological advancement, and sustainable practices, DFR has established itself as a trusted partner for businesses seeking reliable and efficient retail display and refrigeration solutions. The company values innovation, quality, and integrity, fostering a collaborative environment that encourages growth and development for its employees and stakeholders.
About The Role
We are seeking a highly experienced Digital Marketing Manager to join our dynamic team. This pivotal role reports directly to the Sr Director of Product Management and Marketing and plays a crucial part in shaping DFR's digital presence and marketing strategies. The ideal candidate will be responsible for managing and executing strategic digital marketing initiatives that enhance brand visibility, drive sales growth, and improve customer engagement. This role involves overseeing digital assets such as websites, social media platforms, SEO strategies, and digital sales tools. Additionally, the Digital Marketing Manager will explore innovative uses of artificial intelligence (AI) to optimize marketing and sales processes. The position offers flexibility for remote work or based in Conyers, GA, and provides an opportunity to influence the company's digital transformation efforts significantly.
Qualifications

• Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Minimum of 8+ years of experience in digital marketing, product marketing, strategic marketing, or marketing communications.
• At least 4+ years of hands-on experience with digital assets such as websites, AI integration, and digital sales tools.
• Proficiency with marketing tools including CRM platforms (e.g., Marketo), SEO tools, Hootsuite, and Adobe Creative Suite.
• Strong analytical skills and ability to interpret data to inform marketing strategies.
• Excellent project management and organizational skills.
• Effective communication and leadership abilities, with experience managing cross-functional teams.
  

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives to increase sales and profitability.
• Manage and optimize digital assets including company websites, social media channels, and SEO initiatives.
• Lead the successful launch of new products and services by creating marketing collateral, organizing training sessions, and coordinating launch events.
• Support marketing communications and channel marketing teams to enhance brand visibility and engagement through digital channels.
• Identify and capitalize on cross-selling opportunities across DFR’s diverse product and service offerings.
• Oversee and mentor a small team, fostering a collaborative and innovative work environment.
• Explore and implement emerging digital technologies, including AI, to improve marketing efficiency and customer experience.
• Collaborate with stakeholders across departments to ensure alignment of marketing initiatives with overall business goals.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
  

Benefits

• Comprehensive medical, dental, and vision insurance plans.
• 401(k) retirement savings plan with company match.
• Flexible Spending Accounts (FSA) for healthcare and dependent care.
• Paid holidays and vacation leave.
• Opportunities for professional development and career growth.
• Supportive work environment that encourages innovation and collaboration.
  

Equal Opportunity
Dover Food Retail is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that a diverse workforce enhances our ability to serve our customers and achieve our business goals.