Growth Media Manager

Key Responsibilities

• Own paid media strategy and execution across paid social, affiliates, OTV/OLV, audio, influencers, partnerships, and emerging channels.
• Manage and optimize media budgets based on incremental performance, marginal return, CAC, MER, and contribution margin.
• Lead incrementality testing, including geo holdouts, audience holdouts, and suppression tests.
• Analyze channel performance and make data-driven decisions to scale or reduce investment.
• Partner with Analytics on marketing-mix modeling and measurement.
• Develop performance-creative briefs and communicate creative and media learnings.
• Collaborate with Ecommerce and Retention teams to improve conversion and customer retention.

Must-Have Qualifications

• 5–8 years of growth or performance marketing experience with direct media budget ownership.
• Hands-on experience with incrementality testing, including geo or audience holdouts.
• Strong understanding of MER, blended/incremental CAC, LTV, and contribution margin.
• D2C ecommerce experience required.
• Strong analytical and data-driven decision-making skills.
• Experience managing multiple paid media channels and external agency/platform partners.