Data Analyst, Growth Marketing & Attribution

About Our Client:

This organization operates in the personalized skincare industry, addressing the challenge of providing effective, customized skincare accessible to all. Founded by dermatologists, it combines expert medical care with personalized prescription formulas and dermatologist-developed products to deliver science-backed skincare solutions. Its licensed providers have supported millions across all 50 states, demonstrating significant reach and impact in transforming skin health.

About the Opportunity:

The DATA ANALYST, GROWTH MARKETING & ATTRIBUTION role is responsible for measuring and analyzing the sources of growth to inform acquisition spending decisions. Reporting to the Analytics Lead and embedded within the Growth Marketing team, this position ensures accurate attribution and incrementality measurement, reconciling platform data with internal records to guide spend based on actual returns. The analyst directly influences budget allocation by connecting campaign performance to acquisition economics.

Responsibilities:

• Own first-touch and last-touch attribution models, including logic, maintenance, and credit assignment rationale.
• Evaluate and recommend tests to validate channel contribution beyond attribution models.
• Reconcile platform-reported conversions with warehouse data and explain discrepancies.
• Determine when attribution models suffice and when experiments are needed.
• Document model logic, assumptions, and limitations for reproducibility.
• Build and maintain Tableau reports on acquisition metrics by channel, campaign, and cohort.
• Define metric standards across marketing, finance, and leadership.
• Deliver performance reports focused on decision implications.
• Identify spend inefficiencies and anomalies proactively.
• Analyze acquisition cohorts for retention, churn, and lifetime value.
• Diagnose funnel performance and customer drop-off points.
• Segment customers to inform targeting, creative, and budgeting.
• Partner with Growth Marketing on budget, channel mix, and testing strategies.
• Translate marketing questions into scoped analyses with clear success criteria.
• Communicate findings candidly, especially when data contradicts narratives.
• Address time-sensitive marketing queries with clarity on rigor and direction.

Requirements:

• Minimum 4 years in analytics, including 2 years supporting paid acquisition or growth teams.
• Experience building and defending marketing attribution models, understanding various approaches.
• Knowledge of paid channel platform data and ability to reconcile with warehouse data.
• Advanced SQL skills with experience in cloud data warehouses.
• Proficiency with Tableau for production dashboard development.
• Expertise in customer behavior analysis including retention, churn, cohort, and LTV.
• Experience defining KPIs and delivering performance reporting to business teams and leadership.
• Ability to communicate technical findings to non-technical audiences effectively.
• Skilled in using AI tools to support analysis while maintaining quality ownership.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Benefits & Perks:

• Medical, dental, vision, FSA and HSA, supplemental coverages, and 401(k).
• Paid parental leave for both birthing and non-birthing parents.
• Flexible paid time off and holiday policy.
• Employee donation matching program.
• Access to wellbeing perks including healthcare and mental health resources.
• Culture Committee and employee resource groups for connectivity.
• Complimentary subscription to personalized skincare products plus retail discounts.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.