Strategic Marketing Analyst - Coating Services

PPG is looking for a Strategic Marketing Analyst to join our team! You will support the Coatings Services growth strategy through market intelligence, customer insights, competitive analysis, and strategic opportunity assessment. You will identify where and how the business should grow by providing actionable insights on markets, industries, customers, competitors, and emerging opportunities.

You will work closely with Commercial Excellence, Sales, Marketing, Operations, and Leadership to support diversification efforts, pipeline growth, strategic account targeting, and long-term business planning. A key responsibility of this role is to build strong partnerships across PPG business units to identify opportunities where Coatings Services can leverage existing customer relationships, market presence, technologies, and industry expertise to accelerate growth in priority markets. You will report to the Senior Manager of Commercial Excellence and Marketing and work a hybrid schedule at either our Pittsburgh, PA office or Troy, Michigan Office.

Key Responsibilities Develop market intelligence and industry analyses that identify growth opportunities, emerging trends, market attractiveness, and strategic priorities across target industries, end markets, and geographies. Conduct customer, account, and industry segmentation analyses to identify priority markets, target accounts, whitespace opportunities, and commercial growth potential that support diversification and pipeline expansion. Maintain competitive intelligence programs including competitor mapping, benchmarking, market positioning assessments, and analysis of competitive threats and opportunities.

Support strategic growth initiatives by evaluating market opportunities, identifying target industries and accounts, developing account prioritization frameworks, and recommending actions that support market penetration and profitable growth. Collaborate with commercial, marketing, and business leaders across PP