Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking a talented and proactive Digital Marketing Specialist to join their team in Markham, Ontario , focusing on their thriving e-commerce business. This role is pivotal in driving online sales, enhancing brand visibility, and engaging customers through a variety of digital channels. You will be responsible for implementing and optimizing digital marketing campaigns, including SEO, SEM, social media, and email marketing. This is an excellent opportunity to apply your digital marketing expertise in a results-driven environment and contribute to the company's online growth strategy.

Key Responsibilities Execute and optimize digital marketing campaigns across various platforms, including Google Ads, social media advertising, and email marketing. Manage and grow the company's social media presence, creating engaging content and fostering community interaction. Implement SEO strategies to improve search engine rankings and drive organic traffic to the e-commerce website. Develop and distribute compelling email marketing campaigns to nurture leads and drive customer loyalty. Analyze campaign performance data using analytics tools (e.g., Google Analytics), providing insights and recommendations for improvement. Collaborate with the e-commerce team to ensure a seamless and effective customer journey from discovery to purchase. Requirements Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on e-commerce . Demonstrated success in managing paid search (SEM) and social media advertising campaigns. Solid understanding of SEO principles and best practices. Experience with email marketing platforms and tools. Proficiency in web analytics tools such as Google Analytics. Strong analytical skills, creativity, and excellent communication abilities. Benefits Competitive salary and performance-based incentives. A comprehensive benefits package including health, dental, and vision coverage. Opportunities for continuous learning and professional development. A collaborative and dynamic work environment in Markham . Access to company perks and employee discount programs.