Growth & Performance Marketing Manager

I’m partnering with a high-growth, digital-first consumer brand on a confidential search for a senior Growth & Performance Marketing Manager.

This is a highly strategic and hands-on leadership opportunity for someone who can own customer acquisition, performance marketing, CRO, retention, analytics, and the full-funnel P&L while building and scaling a high-performing team.

Key Responsibilities:

• Lead, coach, and develop a high-performing growth and performance marketing team

• Own key KPIs including CAC, CPA, ROAS, LTV, contribution margin, MER, and customer growth

• Own the full-funnel P&L and marketing budget

• Develop and execute go-to-market strategies for new product launches across paid media

• Lead performance and re-engagement marketing strategy as the business scales and expands its channel mix

• Own offer architecture, pricing tests, bundles, upsells, checkout optimization, and promotional testing

• Lead CRO strategy, including landing page optimization, conversion testing, and experimentation

• Build a true retention function focused on segmentation, winbacks, cohorts, and LTV

• Establish and evolve a rigorous testing and experimentation framework

• Analyze performance across channels and translate data into actionable recommendations

• Partner closely with creative leadership to connect paid performance insights with creative strategy

• Build and scale the team through hiring and development of both full-time and contract talent

What They’re Looking For:

• 3+ years of digital marketing experience with a strong focus on customer acquisition

• Experience within a fast-growing, digital-first/eCommerce environment

• Proven success scaling both upper- and lower-funnel channels

• Strong direct-response and brand marketing experience

• Significant A/B testing and experimentation experience

• Strong analytical skills and experience working with large datasets

• Advanced Excel skills; SQL is a plus

• Experience with Google Analytics and other web analytics platforms

• Deep knowledge of paid social, paid search, affiliate, native, and sponsored content

• Experience managing agencies and/or marketing teams

• Strong understanding of attribution, incrementality, MMM, and MTA

• Experience managing $1M+ per month in performance-focused paid media

• Proven ability to manage budgets and optimize allocation based on performance

• Comfortable operating in a fast-paced, high-growth environment and balancing strategy with hands-on execution

Bonus Experience:

• Retention and LTV ownership

• Creative team management

• Influencer program scaling

• Linear TV/CTV

• SEO and content strategy

• Beauty, personal care, or health/wellness products

• New product/SKU launches from initial launch through scaled paid media

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance