Conversion Rate Optimization

JLUXLABEL

Conversion Rate Optimization (CRO) Specialist

Chatsworth, CA | Full-Time | In-Office

About JLUXLABEL

JLUXLABEL is a Los Angeles–based women's fashion brand known for modern minimalism and timeless, attainable luxury. We design elevated wardrobe essentials that inspire confidence and effortless everyday style. As a digitally driven, direct-to-consumer brand, our ecommerce experience is at the core of how we connect with customers and drive growth.

The Role

The CRO Specialist will own the strategy, testing, and optimization of our e-commerce experience to increase conversion rates, average order value, and overall customer engagement. This role requires a strong balance of analytics, customer insight, and hands-on execution within a fast-paced startup environment.

What You'll Do

• Develop and execute a comprehensive CRO strategy to improve website performance and revenue
• Analyze user behavior through tools such as Google Analytics, heatmaps, session recordings, and funnel analysis
• Plan, implement, and manage A/B and multivariate testing across landing pages, product pages, checkout, and site navigation
• Identify friction points in the customer journey and implement data-driven improvements
• Collaborate with marketing, design, and development teams to prioritize optimization initiatives
• Optimize site merchandising, product presentation, and messaging to increase engagement and conversions
• Monitor key performance metrics including conversion rate, bounce rate, cart abandonment, and AOV
• Provide regular reporting and actionable insights to leadership
• Stay current on e-commerce trends, UX best practices, and testing methodologies

What We're Looking For

• 5+ years of experience in Conversion Rate Optimization, e-commerce optimization, or digital performance roles
• Proven track record of improving conversion rates and driving measurable revenue growth
• Strong experience with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize alternatives)
• Advanced knowledge of Google Analytics (GA4) and user behavior tools (Hotjar, FullStory, etc.)
• Experience working with Shopify or similar e-commerce platforms preferred
• Strong analytical mindset with the ability to translate data into actionable insights
• Comfortable working in a fast-paced startup environment with shifting priorities
• Excellent collaboration and communication skills

Why You'll Love Working Here

You'll work closely with a collaborative, fast-moving team and have direct ownership over the online shopping experience. This is an opportunity to make a real impact at a growing fashion brand where execution, quality, and brand experience matter.

Perks & Benefits

• Health benefits (medical, dental, vision)
• 401(k) with employer match
• Paid time off and holidays
• Employee discounts on JLUXLABEL products
• Monthly catered lunches and snacks at HQ
• Team events and brand activations
• Creative, collaborative, in-office work environment

Our Commitment

JLUXLABEL is committed to building an inclusive workplace that values diverse perspectives and backgrounds. We encourage applicants from all walks of life to apply.

Pay: $100, $115,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Experience

• Conversion optimization: 5 years (Required)

Ability to Commute

• Chatsworth, CA Required)

Work Location: In person