Digital Marketer

Digital MarketerPhiladelphia, PA | Healthcare Industry | $70,000 – $80,000 per yearRemote - Full-Time | Work Hours: M to F 9:00 AM - 5:00 PM EST

Role Overview

Gotham Enterprises Ltd is a Healthcare Jobsite and Career Marketplace where Healthcare Professionals don't just look for Jobs but Manage their Careers. As a full-time Digital Marketer, you will be responsible for developing, implementing, and optimizing online marketing campaigns that drive traffic, engagement, and conversions. You will play a key role in growing our brand presence and ensuring our Job Site platform, Gotham Enterprises Ltd, is the go-to destination for healthcare professionals.

Objective: To Drive Significant Organic & Paid Web Traffic to our Platform

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple channels (SEO, SEM, social media, email, and content marketing).
• Monitor campaign performance and optimize for ROI.
• Develop engaging content strategies to attract healthcare job seekers and employers.
• Manage paid advertising campaigns (Google Ads, LinkedIn, Facebook, etc.).
• Track, analyze, and report on digital marketing metrics.
• Stay up-to-date with digital marketing trends and best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, English or related field.
• 5+ years of experience in digital marketing (Job Board, healthcare or recruitment industry experience is a plus).
• Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.
• Proven track record of managing paid campaigns and driving measurable results.
• Excellent written and verbal communication skills.
• Creative thinker with strong analytical skills.

Benefits

• Competitive salary: $70,000 – $80,000 annually + Benefits + 21 days PTO.
• Opportunity to work in a mission-driven healthcare industry.
• Collaborative and supportive team environment.
• Professional growth and career development opportunities

Skills

Advertising, Advertising and PR, Analysis Skills, Best Practices, Campaigns, Communication Skills, Content Development, Custom Media, Email Marketing, English Language, Facebook, Google Analytics, Healthcare, LinkedIn, Marketing Campaign, Marketing Communications, Marketing Metrics, Online Marketing, Performance Analysis, Performance Tuning/Optimization, Presentation/Verbal Skills, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategic Planning, Team Player, Web Analytics, Website Traffic, Writing Skills

Gotham Enterprises Ltd