Fractional CMO

Overview

Join a pioneering company in the VoIP UCaaS space, committed to delivering top-notch internet-based phone services and innovative communication solutions. The company is seeking a seasoned marketing professional to elevate marketing strategies, capitalize on channel partnerships, and spearhead direct marketing initiatives. This role offers a unique opportunity to make a significant impact by reshaping go-to-market strategies and driving growth trajectory.

Responsibilities

• Develop and implement comprehensive marketing strategies that balance channel partner engagement with direct user outreach.
• Lead the transition from a predominantly channel-focused approach to a more balanced strategy, incorporating direct marketing initiatives.
• Build strategic relationships with IT companies and managed service providers (MSPs) to drive partner referrals and enhance channel effectiveness.
• Establish a robust marketing playbook including metrics, dashboards, and actionable plans.
• Oversee external marketing teams to ensure alignment with corporate objectives and deliverables.
• Identify, communicate, and cultivate new partnership opportunities for mutual growth.
• Analyze market trends and customer needs to inform marketing tactics and campaign development.
• Optimize marketing expenditures, ensuring efficient allocation of budget towards campaigns that drive business growth.
• Provide thought leadership and guidance to enhance the organization's market presence and competitive positioning.

Qualifications

• Proven experience in a B2B and channel marketing role, particularly in the tech or communications sectors.
• Demonstrated track record of developing and executing successful marketing strategies that deliver measurable results.
• Strong knowledge of channel sales dynamics and partnership management.
• Experience working within or alongside hosted VoIP companies like RingCentral, Nextiva, or Dialpad is highly advantageous.
• Ability to work remotely and manage teams across different geographies.
• Entrepreneurial mindset with a focus on outcomes and impact.
• Excellent communication and relationship-building skills.
• Ability to leverage marketing analytics and data-driven insights in decision-making.
• A proactive and adaptable attitude, ready to take on new challenges and drive change.

This position is an exciting opportunity for a dynamic marketing leader to bring their expertise to a growing company, driving innovation and strategic growth in a key sector.