Marketing Manager

Want to take ownership of marketing rather than just execute someone else's plan?

GCL B2B is looking for an ambitious B2B Marketing Manager to take ownership of our internal marketing and help drive the next stage of our growth.

We're looking for someone who makes things happen.

Someone who can take an idea, turn it into a plan and drive it through to completion. Someone who's comfortable working autonomously, solving problems and bringing new ideas to the table - but equally enjoys working closely with Sales, Operations and the wider business.

You might already be a Marketing Manager looking for more ownership, or a strong Marketing Executive ready to make the step up.

What you'll own

Working directly with our Managing Director and alongside our existing marketing resource, you'll take responsibility for moving GCL's marketing forward, including:

• Developing and executing our B2B marketing plan
• Creating campaigns that generate engagement, opportunities and sales pipeline
• Website conversion optimisation
• Email marketing, nurture campaigns and marketing automation
• Content, case studies, thought leadership and social media
• LinkedIn, Facebook and Google paid campaigns
• Events, exhibitions and webinars
• Marketing analytics and performance reporting
• Sales enablement and campaign support
• Exploring how AI, automation and new technology can improve our marketing

This is ahands-on role. You'll have support, ideas and input from across the business, but we'll expect you to take ownership and get things delivered in conjunction with the existing marketing resource.

Who we're looking for

B2B marketing experience is essential. Marketing agency experience would be a real advantage.

Beyond experience, we're looking for someone who is:

• Ambitious and self-motivated - you don't need someone constantly setting your next task
• Commercially minded - you understand marketing ultimately needs to contribute to pipeline and revenue
• Organised and methodical - you can manage multiple projects and see them through
• A problem solver - when something isn't working, you find a way forward
• Tech confident - you're comfortable learning new platforms, AI tools and automation
• A strong B2B communicator - particularly when it comes to content and messaging
• Data driven - you want to know what's working and what isn't
• Collaborative - you're happy getting input from others without needing a committee to get something done

Why GCL B2B?

We've been helping businesses generate B2B sales opportunities for more than 35 years.

Now we're combining that experience with modern technology, data, automation and AI to develop the next stage of GCL.

This means you won't be joining to maintain an established marketing machine.

You'll help build it.

There's genuine scope to influence our strategy, test ideas, introduce new technology and see the commercial impact of your work.

For an ambitious marketer looking to move from Marketing Executive → Marketing Manager, or a Marketing Manager looking for greater ownership and influence, this could be a significant next step.

Salary: £35,000–£45,000 depending on experience

Location: Birmingham

Hours: Monday–Friday, 8:30am–5:30pm

This is an office-led role with flexibility, rather than a predominantly remote position. We want someone who enjoys being part of the business, working alongside the people they're marketing with and learning first-hand what our customers and prospects are talking about.

If you're looking for a B2B marketing role where you'll be trusted to take ownership, bring ideas and make things happen, we'd like to hear from you.