Director, Lifecycle Marketing

Who We Are

Join Fresh Prep — a dynamic leader revolutionizing how Canadians experience food through sustainable meal kit delivery. As one of Canada's fastest-growing companies and a certified B Corporation, we're committed to making it easier for people to eat well and live better.

We're proud to be recognized as a workplace where innovation meets impact. Our numerous accolades - including BC's Top Employers 2025, placement on The Globe and Mail's prestigious Canada's Top Growing Companies list and recognition as one of Deloitte’s Best Managed Companies - reflect our commitment to excellence in both customer experience and employee satisfaction. Our collaborative culture brings together passionate food lovers, sustainability champions, and tech innovators who are reshaping the future of food delivery.

About the Role

We’re looking for a Director, Lifecycle Marketing to lead Fresh Prep’s retention and revenue growth strategy across the full customer lifecycle.

This is a leadership role responsible for driving customer retention, engagement, referrals, and revenue expansion. Reporting to the VP, Growth, you will lead the Lifecycle team and play a central role in shaping how we build long-term customer value.

You will combine strategic thinking with operational excellence, strengthening our CRM programs, innovating our tools and capabilities, and ensuring lifecycle marketing is a core driver of profitable growth.

Key Responsibilities

Lifecycle Strategy, Retention & Revenue Growth

• Own and evolve Fresh Prep’s end-to-end lifecycle and retention strategy, spanning onboarding, engagement, churn prevention, order expansion, winback, and referral
• Set the long-term vision for how lifecycle marketing drives LTV, contribution margin, and sustainable revenue growth
• Establish clear retention, frequency, AOV, and reactivation targets aligned with overall company growth and profitability goals
• Lead the strategic design and continuous evolution of programs that increase customer lifetime value, ensuring measurable impact on retention, frequency, and revenue
• Own and evolve Fresh Prep’s referral strategy to drive high-quality customer acquisition and advocacy
• Leverage behavioural, transactional, and cohort analysis to inform strategy, prioritize investment, and drive measurable impact across the lifecycle

Referrals & Advocacy

• Own and evolve Fresh Prep’s referral program to maximize participation and conversion
• Test incentive structures, messaging, and placement across the customer journey
• Identify opportunities to turn high-value customers into brand advocates

CRM Innovation & Capability Building

• Lead the evolution of Fresh Prep’s CRM tools, automation, segmentation, and personalization capabilities
• Identify gaps in lifecycle tech stack and drive improvements in collaboration with Product and Engineering
• Develop experimentation frameworks across email, SMS, push, and in-app messaging
• Elevate reporting, attribution, and measurement of lifecycle impact

Team Leadership & Cross-Functional Collaboration

• Lead, coach, and develop the Lifecycle Marketing team
• Establish clear KPIs, accountability, and prioritization frameworks
• Partner closely with Product, Growth, Analytics, Brand, and Operations to ensure alignment across the customer journey
• Bring a strong customer lens to company-wide initiatives

Who You Are

• 8+ years of experience in CRM, lifecycle, or retention marketing, ideally in subscription, e-commerce, DTC, or consumer tech
• Proven experience leading retention and revenue-driving lifecycle programs
• Strong understanding of LTV, contribution margin, and churn dynamics
• Experience managing and developing high-performing teams
• Deep experience with CRM tools, segmentation, automation, and personalization strategies
• Strong analytical mindset with the ability to translate data into action
• Comfortable influencing senior stakeholders and shaping strategy

What You Can Expect

• An annual base salary of $140,000 to $150,000
• Hybrid work arrangement with the opportunity to work from either our East Vancouver HQ or Saint-Laurent, QC facility.
• An energetic, inclusive workplace where your voice matters and your contributions drive real impact
• Comprehensive health benefits package including medical, dental, vision, and life insurance
• Exclusive food perks that let you experience our amazing products
• A culture that celebrates innovation, encourages professional development, and supports work-life balance
• The opportunity to be part of a certified B-Corporation making a tangible difference in sustainable food systems

Equal Opportunity & Inclusion

Fresh Prep is an Equal Opportunity Employer (EOE) and prohibits discrimination of any kind. We value diversity at our company and at all job levels our goal is to be diverse, inclusive and representative of the communities we operate in. We endeavour to recruit, develop and retain the best talent from a diverse candidate pool and truly believe that diversity, equity and inclusion among our team members is vital to our success as a company. We trust that in applying for a role with us you value this as well!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

At Fresh Prep, we work with a variety of ingredients, including common allergens like peanuts, tree nuts, and dairy. Whether you're in one of our corporate functions or within the production facility, you may be exposed to these ingredients. If you have concerns—especially around allergens or meat—please let us know during the hiring process.